In-Housing

A practical roadmap for bringing paid media in-house

8 min read · 22 August 2025

In-housing doesn’t have to mean starting from scratch or risking performance. Done well, it’s a structured handover that builds capability while the numbers keep moving in the right direction.

Audit before you move

Understand exactly what’s running, why, and how well. A clear baseline protects performance through the transition.

Transfer capability, not just access

Logins are the easy part. The real work is transferring the judgement — why decisions get made, how to read the data, and what to prioritise when time is tight.

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