https://brightpace.co.uk/blog/ Practical thinking on paid search, paid social, programmatic, AI search and in-housing from Brightpace. en-gb https://brightpace.co.uk/blog/best-b2b-ppc-agencies-uk/ https://brightpace.co.uk/blog/best-b2b-ppc-agencies-uk/ Ten UK B2B PPC agencies for Google Ads and LinkedIn, what each is best for, and how to pick one that judges PPC on pipeline, not form fills. Paid Search Tue, 27 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/best-linkedin-ads-agencies-uk/ https://brightpace.co.uk/blog/best-linkedin-ads-agencies-uk/ Ten UK LinkedIn Ads agencies, what each is best for, and how to pick one that judges LinkedIn on clients won, not cheap clicks or leads. Paid Social Tue, 27 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/what-should-a-ppc-report-include/ https://brightpace.co.uk/blog/what-should-a-ppc-report-include/ What a good PPC report should include, what to ask for if your agency only reports clicks, and how reports differ for shops, SaaS and B2B. Strategy Tue, 27 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/enhanced-conversions-for-leads-google-ads/ https://brightpace.co.uk/blog/enhanced-conversions-for-leads-google-ads/ What changed in 2026 (one switch, several data sources, Data Manager uploads), how to set it up step by step, and the mistakes that cost you matches. Paid Search Tue, 20 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/sync-ga4-audiences-google-ads/ https://brightpace.co.uk/blog/sync-ga4-audiences-google-ads/ Link GA4 to Google Ads, build audiences worth using, and use them for exclusions, retargeting and Performance Max signals, plus the mistakes to avoid. Paid Search Sun, 18 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/awareness-channels-branded-search/ https://brightpace.co.uk/blog/awareness-channels-branded-search/ YouTube, Meta, TikTok, connected TV and audio: how each one grows branded search, direct traffic and brand lift, and how to prove it helps your conversion ads. Strategy Sat, 17 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/best-ecommerce-ppc-agencies-uk/ https://brightpace.co.uk/blog/best-ecommerce-ppc-agencies-uk/ Ten UK eCommerce PPC agencies compared, from Google Shopping specialists to Shopify agencies, with what each is best for and how to choose. eCommerce Sat, 17 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/best-paid-social-agencies-uk/ https://brightpace.co.uk/blog/best-paid-social-agencies-uk/ Ten UK paid social agencies compared, from Meta and TikTok specialists to creator-led teams, with what each is best for and how to choose. Paid Social Sat, 17 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/best-ppc-agencies-uk/ https://brightpace.co.uk/blog/best-ppc-agencies-uk/ Looking for a PPC agency in the UK? Ten strong options, what each is best for, and how to choose one that judges Google Ads on profit, not clicks. Paid Search Sat, 17 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/sell-more-tickets-paid-ads/ https://brightpace.co.uk/blog/sell-more-tickets-paid-ads/ A phase-by-phase paid media plan for UK events and venues: announce, presale, on-sale and final push, plus tracking and the UK rules for ticket ads. Paid Social Fri, 16 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/dental-google-ads-cost-uk/ https://brightpace.co.uk/blog/dental-google-ads-cost-uk/ What Google Ads cost UK dental practices in 2026, from implants to Invisalign, how to budget from booked consultations, and the GDC, ASA and Google rules. Paid Search Wed, 14 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ads-for-solicitors/ https://brightpace.co.uk/blog/google-ads-for-solicitors/ What Google Ads cost UK law firms in 2026 by practice area, how to budget from instructed matters, and the SRA and Google rules that shape legal ads. Paid Search Wed, 14 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-shopping-shopify-uk/ https://brightpace.co.uk/blog/google-shopping-shopify-uk/ How UK Shopify stores can set up Google Shopping in 2026: the Google & YouTube app, VAT-inclusive feeds, accurate tracking and managing to profit. Paid Search Wed, 14 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/hotel-direct-bookings-paid-ads/ https://brightpace.co.uk/blog/hotel-direct-bookings-paid-ads/ How UK hotels and holiday lets can use Google Ads and Meta to win bookings back from booking sites, when ads beat commission, and the pricing rules to follow. Paid Search Wed, 14 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/how-to-market-to-gen-z-paid-media/ https://brightpace.co.uk/blog/how-to-market-to-gen-z-paid-media/ How to reach Gen Z with paid ads in the UK in 2026: the right platforms, creator-style creative, honest measurement and the rules on under-18s and influencers. Paid Social Wed, 14 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/local-services-ads-uk/ https://brightpace.co.uk/blog/local-services-ads-uk/ How Google Local Services Ads work in the UK in 2026: the Google Verified badge, pay-per-lead costs, bidding, lead credits and the 2027 move into Google Ads. Paid Search Wed, 14 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/marketing-mix-modelling-worth-it/ https://brightpace.co.uk/blog/marketing-mix-modelling-worth-it/ When marketing mix modelling is worth building, when lift tests are a better first step, a five-point readiness check, and lessons from in-house models. Strategy Tue, 13 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/performance-max-lead-generation/ https://brightpace.co.uk/blog/performance-max-lead-generation/ How to make Performance Max work for lead generation: bid to qualified leads, send lead quality back to Google, stop spam and judge it on cost per customer. Paid Search Mon, 12 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ads-call-tracking/ https://brightpace.co.uk/blog/google-ads-call-tracking/ How to track phone calls from Google Ads, which businesses need it most, and how to send qualified calls back to Google as offline conversions. Paid Search Fri, 09 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/lift-tests-guide/ https://brightpace.co.uk/blog/lift-tests-guide/ How to run lift tests on Google, Meta, TikTok, LinkedIn and Microsoft, set them up properly, read the results and turn them into better budgets. Strategy Thu, 08 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/ad-platform-mcp-claude-chatgpt/ https://brightpace.co.uk/blog/ad-platform-mcp-claude-chatgpt/ How to connect Meta, Google, TikTok and Microsoft ad MCP servers to Claude, Claude Code, ChatGPT or Gemini, and give AI edit access safely. Strategy Wed, 07 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ads-cost-uk/ https://brightpace.co.uk/blog/google-ads-cost-uk/ What Google Ads cost in the UK in 2026, cost per click by sector, how billing works, how to work out your budget, and the hidden costs to plan for. Paid Search Wed, 07 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/linkedin-ads-cost-uk/ https://brightpace.co.uk/blog/linkedin-ads-cost-uk/ What LinkedIn ads cost in the UK in 2026, cost per click and per lead by audience, minimum budgets, pricing models, and when LinkedIn is worth the premium. Paid Social Wed, 07 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ads-offline-conversion-tracking-b2b/ https://brightpace.co.uk/blog/google-ads-offline-conversion-tracking-b2b/ How Google Ads offline conversion tracking works, how to set it up from your CRM, and how B2B firms use it to bid for qualified leads, not form fills. Paid Search Wed, 07 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/best-b2b-saas-marketing-agencies-uk/ https://brightpace.co.uk/blog/best-b2b-saas-marketing-agencies-uk/ Six UK B2B SaaS marketing agencies compared, paid media, demand generation, organic search and outbound, what each is best for and what it costs. Strategy Tue, 06 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/christmas-january-sales-2026-paid-media-plan/ https://brightpace.co.uk/blog/christmas-january-sales-2026-paid-media-plan/ A paid media plan for UK retailers from Cyber Monday to late January, delivery cut-offs, gift cards, Boxing Day, January sales and the profit maths. eCommerce Tue, 06 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ads-vs-meta-ads/ https://brightpace.co.uk/blog/google-ads-vs-meta-ads/ Google Ads vs Meta ads compared, intent vs discovery, costs, creative and measurement, plus which to start with and how to run both. Strategy Tue, 06 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/how-to-choose-a-ppc-agency/ https://brightpace.co.uk/blog/how-to-choose-a-ppc-agency/ How to choose a PPC agency in the UK, a 12-point checklist, the questions to ask before you sign, red flags to watch for, and how to compare quotes fairly. Paid Search Tue, 06 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/mer-vs-roas-vs-poas/ https://brightpace.co.uk/blog/mer-vs-roas-vs-poas/ MER, ROAS and POAS explained, what each measures, how to calculate them, a worked example showing why they disagree, and when to use each. Strategy Tue, 06 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/meta-ads-cost-uk/ https://brightpace.co.uk/blog/meta-ads-cost-uk/ What Facebook and Instagram ads cost in the UK in 2026: CPM and CPC benchmarks, how much budget you need, fees, creative costs and how to work out yours. Paid Social Tue, 06 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/performance-max-vs-shopping/ https://brightpace.co.uk/blog/performance-max-vs-shopping/ Performance Max vs Standard Shopping compared, where each shows ads, how much control you get, how they compete, and when to run one or both. Paid Search Tue, 06 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/ppc-management-cost-uk/ https://brightpace.co.uk/blog/ppc-management-cost-uk/ What PPC management costs in the UK in 2026, percentage, retainer and day-rate pricing, worked examples by budget, and hidden costs to ask about. Paid Search Mon, 05 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/how-to-set-up-ga4-key-events/ https://brightpace.co.uk/blog/how-to-set-up-ga4-key-events/ Set up GA4 key events step by step, choose what to track, send the event with Google Tag Manager, mark it as a key event, test it and use it in Google Ads. Strategy Thu, 01 Oct 2026 00:00:00 GMT https://brightpace.co.uk/blog/meta-incremental-attribution-vs-7-day-click/ https://brightpace.co.uk/blog/meta-incremental-attribution-vs-7-day-click/ How Meta's incremental attribution differs from standard 7-day click, 1-day view, what each optimises for and counts, when to use which, and how to test it. Paid Social Wed, 30 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ads-quick-wins/ https://brightpace.co.uk/blog/google-ads-quick-wins/ Five Google Ads quick wins that cut wasted spend and improve results fast, search terms, tracking, settings, auto-applied recommendations and budget. Paid Search Tue, 29 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/first-party-data-targeting/ https://brightpace.co.uk/blog/first-party-data-targeting/ Why first-party data now drives targeting across Google, Meta, TikTok and LinkedIn, and how to collect, segment and activate it to reach the right people. Strategy Mon, 28 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/meta-conversions-api-guide/ https://brightpace.co.uk/blog/meta-conversions-api-guide/ What the Meta Conversions API is, why it matters alongside the Pixel, how to set it up on Shopify, GTM or direct, plus deduplication and match quality. Paid Social Mon, 28 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/tiktok-smart-plus-best-practices/ https://brightpace.co.uk/blog/tiktok-smart-plus-best-practices/ TikTok Smart+ uses AI to automate targeting, budget, placements and creative. What it is, how the modular controls work, and best practices for real results. Paid Social Thu, 24 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/best-performance-marketing-agencies-london/ https://brightpace.co.uk/blog/best-performance-marketing-agencies-london/ Looking for a performance marketing agency in London? Ten strong options, what each is best for, and a practical checklist for choosing the right partner. Strategy Wed, 23 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/black-friday-2026-paid-media-plan/ https://brightpace.co.uk/blog/black-friday-2026-paid-media-plan/ Black Friday 2026 is 27 November. A week-by-week paid media plan for UK retailers: audiences, creative, bidding and the profit maths behind every discount. eCommerce Wed, 23 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ai-max-explained/ https://brightpace.co.uk/blog/google-ai-max-explained/ Google AI Max adds broad matching, AI-written ads and URL expansion to Search campaigns. What it is, what's changing in 2026, and how to roll it out safely. Paid Search Wed, 23 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/meta-andromeda-creative-is-targeting/ https://brightpace.co.uk/blog/meta-andromeda-creative-is-targeting/ Meta Andromeda changed how Facebook and Instagram ads find people. What it is, what changed for advertisers, and why creative diversity now drives performance. Paid Social Wed, 23 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/performance-max-best-practices/ https://brightpace.co.uk/blog/performance-max-best-practices/ Performance Max is no longer a black box. 2026 best practices, measurement, asset groups, signals, new controls and reporting, and judging real results. Paid Search Wed, 23 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/geo-getting-found-on-chatgpt/ https://brightpace.co.uk/blog/geo-getting-found-on-chatgpt/ Generative Engine Optimisation (GEO) gets your brand cited in AI answers like ChatGPT. What it is, how it differs from SEO, and where ChatGPT ads fit. AI Search Tue, 22 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/google-ads-account-audit-checklist/ https://brightpace.co.uk/blog/google-ads-account-audit-checklist/ A step-by-step framework for auditing a Google Ads account, conversion tracking, structure, search terms, bidding, budgets, assets and wasted spend. Paid Search Mon, 21 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/in-housing-vs-agency-cost/ https://brightpace.co.uk/blog/in-housing-vs-agency-cost/ In-house PPC vs agency: a framework for comparing the true cost, the hidden costs most comparisons miss, and the risks of bringing paid media in-house. In-Housing Mon, 21 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/what-is-a-good-roas/ https://brightpace.co.uk/blog/what-is-a-good-roas/ There's no universal 'good' ROAS, it depends on your margins. How to calculate your break-even ROAS and set targets that actually protect profit. Strategy Mon, 21 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/commercial-alignment-beats-channel-metrics/ https://brightpace.co.uk/blog/commercial-alignment-beats-channel-metrics/ A great ROAS means nothing if the business isn't more profitable. How commercial alignment ties paid media to revenue, margin and growth, not vanity metrics. Strategy Fri, 18 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/creative-testing-frameworks/ https://brightpace.co.uk/blog/creative-testing-frameworks/ What creative testing is, how to structure tests on Meta and TikTok so you learn why ads win, how long to run them, and how to scale the winners. Paid Social Fri, 18 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/in-housing-roadmap/ https://brightpace.co.uk/blog/in-housing-roadmap/ In-housing needn't mean starting from scratch or risking performance. A structured handover that builds your team's capability while results keep moving. In-Housing Fri, 18 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/one-unified-media-plan/ https://brightpace.co.uk/blog/one-unified-media-plan/ When every channel runs to its own plan, they compete instead of compound. Here's how to build a single media plan that moves budget to where it works hardest. Programmatic Fri, 18 Sep 2026 00:00:00 GMT https://brightpace.co.uk/blog/structuring-campaigns-for-automation/ https://brightpace.co.uk/blog/structuring-campaigns-for-automation/ Smart Bidding and Performance Max aren't set-and-forget. Here's how to structure your account and signals so platform AI optimises toward the right outcome. Paid Search Fri, 18 Sep 2026 00:00:00 GMT