01
Set-up & campaign management
Getting your advertiser account live, structuring campaigns around the questions your customers ask, and managing bids and budgets day to day.
ChatGPT ads agency, built for the AI era.
Ads in ChatGPT are live in the UK. We set them up, test them carefully and measure what they add.
ChatGPT
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Illustration only, with a fictional brand: ads appear alongside answers, clearly labelled and separate from them.
Test budgetAgreed up front
Conversion trackingLive ✓ before launch
In short
Brightpace sets up, tests and manages ChatGPT ads for UK businesses, and advises on being found in AI answers. Results are measured on what ChatGPT ads add on top of the channels you already run.
- Best for
- Brands with working search and social who want to test early
- Includes
- Set-up, testing, management and AI search (GEO) advice
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
A genuinely new channel, reaching people while they decide.
Hundreds of millions of people use ChatGPT every week, and many of them use it to research, compare and decide what to buy. Now brands can advertise in those conversations: a genuinely new channel, reaching people while they’re actively working out what they need.
New channels reward brands that test early and measure carefully. Our job is to get you set up well, test with a clear budget and tie every result back to your revenue, margin and growth. OpenAI says ads don’t influence ChatGPT’s answers, so being recommended in the answer is a separate job: that’s GEO, and we advise on it too. AI is changing how campaigns are run as well: see our guide to connecting ad platforms to Claude and ChatGPT.
ChatGPTAds by OpenAI
AI search visibility (GEO)Recommended in AI answers
Google & MetaOne joined-up media plan
(01) What we run
Advertising built for AI answers.
02
Ads written for conversation
Clear, specific ad copy and offers that make sense next to a helpful answer, because people in ChatGPT are asking, comparing and deciding.
03
Landing pages that match the question
Sending clicks to the page that best answers what people were asking about, so the visit continues the conversation instead of starting over.
Tracking & measurement
Conversion tracking in place before launch, including server-side tracking and offline conversions where you have them, and results judged on sales, leads and profit.
05
AI search visibility advice
The organic side: advice on how your brand can get mentioned and recommended in AI answers themselves. See our guide to GEO.
Joined up with search & social
ChatGPT as one part of one media plan, so it adds to your Google and Meta results rather than taking credit for them.
(02) How we work
Test first, then scale.
- 01
Check the opportunity
Are your customers asking ChatGPT about your category? We look at the questions that matter, how you show up in answers today, and whether your tracking is ready.
- 02
Launch controlled tests
Account set-up, a focused first campaign, ad copy and the right pages on your site to send people to, with a clear test budget and success measures agreed up front.
- 03
Measure, then scale
We compare results against your profit-aware targets and other channels, judged on real business outcomes, then scale what’s genuinely adding revenue, or tell you honestly if it isn’t yet.
Live daily dashboard
Your own dashboard, updated daily and built around your sales, leads and revenue, with ChatGPT shown alongside your other channels.
A test plan agreed up front
Test budget, success measures and the questions we’re targeting, agreed before a penny is spent.
Founder-led management
The person you speak to is the person running your account, every day: a former Performance Marketing Manager at Ticketmaster.
Weekly analysis & monthly roadmap
What moved, why and what’s next, written without jargon, with direct access to the person running your account.
Updates as the channel changes
ChatGPT ads are new and change quickly. We keep you up to date on what OpenAI launches and what it means for you.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) How ChatGPT ads work
The essentials, in plain English.
Where ads appear
Alongside ChatGPT’s answers, when relevant to the conversation. Clearly labelled as sponsored, and separate from the answer.
Who sees them
Adults on the Free and Go plans. Paid plans (Plus, Pro, Business, Enterprise, Edu) are ad-free.
How they’re matched
To what the person is asking about in the conversation, instead of keywords in a search box.
How they’re bought
Budgets and bids (including cost-per-click) through OpenAI’s Ads Manager (beta) or partners.
(05) UK & international
Senior AI advertising, wherever you are.
Based in the United Kingdom, Brightpace helps brands in London and across the country get ahead on advertising in ChatGPT, and is built for multi-market growth, with senior experience of running paid media across several European markets. Working remotely keeps overheads low, and campaigns are tailored to your industry, from eCommerce, SaaS, startups and B2B to travel, wellness and law.
Pair it with PPC & paid search, paid social and programmatic for full coverage.
(06) FAQ
ChatGPT ads questions.
Anything else, ask the person who would run your account.
Ask a question →01Can you advertise on ChatGPT in the UK?
Yes. ChatGPT ads are live in the UK. Businesses can buy them through OpenAI’s Ads Manager (currently in beta, with self-serve access rolling out by country) or through partners. We’ll get you set up through whichever route is open to you.
02What do ChatGPT ads look like?
Ads appear alongside ChatGPT’s answers when they’re relevant to the conversation. They’re clearly labelled as sponsored and kept separate from the answer itself, and they’re matched to what the person is asking about instead of keywords typed into a search box.
03Who sees ads in ChatGPT?
Adults on ChatGPT’s Free and Go plans. People on paid plans such as Plus, Pro, Business, Enterprise and Edu don’t see ads. Whether ads are personalised depends on each user’s settings and local privacy rules.
04Do ads change ChatGPT’s answers?
No. OpenAI says ads don’t influence the answers ChatGPT gives, and advertisers can’t see people’s conversations. That’s why we treat paid ads and organic visibility (GEO) as two separate jobs.
05How are ChatGPT ads priced?
Campaigns have budgets and bids, including cost-per-click (CPC) bidding, much like other ad platforms. As with any new channel, costs and performance vary, so we start with controlled tests and scale only what proves itself.
06What is the difference between ChatGPT ads and GEO?
ChatGPT ads are paid placements next to answers. GEO (Generative Engine Optimisation) is the organic side: making sure your brand is mentioned, cited and recommended in the answers themselves. They work best together: we run the ads, and can advise on the GEO side.
07How do you measure ChatGPT advertising?
With conversion tracking set up before launch, results judged against your commercial targets, and an incrementality mindset, checking what ChatGPT adds overall before trusting the clicks. A new channel has to prove it’s adding revenue before it earns more budget.
08Do you work with businesses outside the UK?
Yes. Brightpace is a UK agency working with brands in London and across the country, and is built for international growth, with senior experience of running paid media across several European markets. We work entirely remotely, so where you’re based doesn’t matter.
(07) Next step
Get ahead on ChatGPT ads. → Tell us where you are and we'll talk through whether ChatGPT ads make sense for you, and how to test them well. Want a deep-dive first? Start with a paid audit.