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Dental marketing that fills your diary

High-value new patients for implants, Invisalign and cosmetic treatments, through local, compliant campaigns measured on booked appointments.

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In short

Brightpace is a dental PPC agency for UK private and mixed practices. We run Google Ads, local Maps ads and Meta campaigns for high-value treatments such as implants and Invisalign, and measure them on booked consultations rather than clicks.

Best for
Private and mixed practices with room for new patients
Channels
Google Ads, Local & Maps, Meta & Instagram, Programmatic
Pricing
A monthly management fee agreed up front, scaled to your ad spend and scope. No setup fee, 30-day rolling.
Typical ad budget
From £1,000 a month
How we work
AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.

Dental marketing is local, high-intent and high-value: a single implant or clear-aligner patient can be worth thousands over their lifetime with your practice. As a dental marketing and PPC agency, we combine local paid search with targeted paid social to bring the right patients to the right practice, and we measure success in booked consultations and treatment value.

Whether you'd like us to run your paid media or strengthen your in-house team, explore our media management and consultancy services, or see the other industries we work in.

New patients, booked locallyExampleYour catchmentAppointments bookedMonTueWedThuFriImplantCheck-upInvisalignWhiteningInvisalignImplantInvisalignVeneersMeasured on booked appointments,not clicks New patients,booked locallyExampleYour catchmentAppointments bookedMonImplantCheck-upTueInvisalignWedWhiteningInvisalignThuImplantFriInvisalignVeneersMeasured on bookedappointments, not clicks
Illustration: local campaigns measured on booked appointments.

Where we run your ads

Google AdsSearch, local & Maps
MetaFacebook & Instagram
Microsoft AdvertisingBing search
YouTubeTreatment explainers
(01) Campaign structure

Campaigns built to win new patients.

Each channel has a different job. Search captures people who already want treatment, Performance Max extends your reach across Google, and social creates demand before people start searching. This is the structure we’d typically build for a practice.

Paid search

Google Ads & Microsoft Advertising
01

Treatment campaigns

Separate campaigns for implants, Invisalign and cosmetic work, each with its own budget and landing page, so spend follows treatment value.

02

Emergency & call-led

Call-focused ads for “emergency dentist” searches, scheduled around your opening hours so every click can become a booking.

03

New-patient bidding

Google’s new-customer acquisition setting bids higher for people who aren’t already your patients, so the budget goes on growth.

04

Brand protection

A low-cost campaign on your practice name, so competitors and directories don’t take patients who are already looking for you.

Performance Max

Search, Maps, YouTube & Display
01

Local reach

Linked to your Google Business Profile, it puts your practice in front of nearby searchers on Maps, Search and YouTube, driving calls and directions.

02

Treatment asset groups

Separate asset groups for each treatment, each with its own images, copy and audience signals, so implants and whitening aren’t sold the same way.

03

New-customer mode

Optimised to win new patients only, rather than people who would have booked anyway.

04

Brand exclusions

Your practice name excluded so Performance Max can’t take credit for searches you’d win cheaply in Search, keeping its results honest.

Paid social

Facebook & Instagram
01

Cosmetic demand

Broad local targeting with compliant patient stories and treatment explainers for bonding, veneers and whitening.

02

Consultation lead ads

Instant forms for free consultations, with qualifying questions so your team calls people who are ready to book.

03

Video & Reels

Short clinician-led videos that build trust and grow engaged audiences for longer, higher-value decisions like implants.

04

Considered-decision follow-up

Finance and FAQ messaging for people who’ve shown interest, within Meta’s health advertising rules.

The exact mix depends on your catchment, treatments and capacity. We agree it with you up front, then shift budget towards what books the most new patients.

(02) What we solve

Built for dental challenges.

01

High-value treatment demand

We prioritise the treatments that matter to your practice (implants, orthodontics, cosmetic), with campaigns built around patient lifetime value.

02

Local, map-led competition

Tight geo-targeting and location-led campaigns so you win patients in your realistic catchment, without wasting spend outside it.

03

Compliant, trust-building creative

Advertising that respects dental and platform rules while building the trust patients need before they commit to treatment.

(03) What we grow

Treatments we market for your practice

  • Dental implants

    High value, long consideration. Consultation-led campaigns, finance messaging and remarketing that stay with patients through a decision that can take months.

  • Invisalign & clear aligners

    A crowded, competitive search market. We position your in-practice care (free consultations, scans and clinician oversight) against generic and direct-to-consumer offers.

  • Composite bonding & cosmetic

    Social-led demand creation with compliant, trust-building creative for smile makeovers, veneers and bonding.

  • Teeth whitening

    An accessible entry treatment that brings new patients through the door, and a gateway to long-term relationships with your practice.

  • Emergency dentistry

    Urgent, call-led search demand. Call-focused ads and scheduling built around when patients actually need you.

  • New private patients & plans

    Campaigns that grow private registrations and membership plans: the recurring revenue that stabilises a practice.

(04) How it works

From first click to booked patient

  1. 01

    Map catchment & treatment value

    We start with where your patients come from and what each treatment is worth, so targets are set from your numbers instead of generic benchmarks.

  2. 02

    Launch treatment-led campaigns

    Separate campaigns per high-value treatment across Google, local and Meta, each with its own message, page on your site and budget.

  3. 03

    Track bookings, scale what works

    Calls, forms and online bookings are tracked to booked consultations, then budget moves to the treatments and areas that actually fill the diary.

How we measure it · Search → Enquiry → Consultation → Treatment

  1. Stage 1

    Search

    They look for a dentist

    Ads on treatment searches near you

  2. Stage 2

    Enquiry

    They call or book online

    Calls and bookings tracked

  3. Stage 3

    Consultation

    They come in

    Attendance fed back where you can share it

  4. Stage 4

    Treatment

    They go ahead

    Judged on treatment value

An enquiry isn’t a patient. We measure through to booked consultations and treatment, with call tracking for patients who phone to book. Booked and attended appointments go back to Google and Meta as offline conversions, and tracking runs server-side, so fewer bookings go missing.

Dentist in blue gloves examining a patient’s teeth
(05) Compliance

Compliant by design

Dental advertising is regulated, and getting it wrong risks your reputation as well as your ad accounts. We build every campaign to align with the GDC’s guidance on ethical advertising (including the rule that only dentists on a GDC specialist list can describe themselves as specialists) and with the CAP Code enforced by the ASA, so claims stay legal, decent, honest and truthful.

Platform rules matter too. Google applies healthcare advertising policies, and Meta restricts ads that assert or imply someone’s personal health conditions, so copy like “embarrassed by your crooked teeth?” is out. Before-and-after imagery is used carefully and never to mislead. Your practice stays responsible for its advertising, and we build campaigns that are easy to check against the rules.

Bright, modern dental surgery with treatment chair
(06) London & the UK

Dental marketing in London & across the UK

Most patients choose a practice within a short drive or commute, so we set targeting around your realistic catchment, pair paid search with ads in Google Maps, advise on keeping your Google Business Profile complete, and use paid social to create demand for cosmetic treatments. In London, where practices sit close together, that catchment can be just a few postcodes.

Patients are also starting to ask AI assistants for recommendations (“best Invisalign dentist near me”), so we advise practices on building the credible, consistent presence that gets them cited in AI answers. For longer-term value, work out what a patient is worth with our LTV:CAC calculator.

Planning a budget? Our guide to what Google Ads cost for dentists shows typical click prices for general dentistry, implants and Invisalign, and how to work back from the consultations you need.

In London? See how we approach the capital as a PPC agency for London businesses.

(07) Insights

Reading for dental practices.

All articles →
14 Oct 20268 min read

How much do Google Ads cost for dentists in the UK? (2026)
7 Oct 20268 min read

How much do Google Ads cost in the UK? (2026)
9 Oct 20269 min read

Google Ads call tracking: set-up, uses and offline conversions
(08) FAQ

Dental questions.

01What does a dental PPC agency do?

A dental PPC agency, or dental marketing agency, runs Google Ads for practices (local search, Maps and treatment campaigns for implants, aligners and cosmetic work), often alongside Meta ads. Because one high-value patient can be worth thousands, the focus is on tracking calls and bookings and bidding towards the treatments that matter. In short: PPC for dentists, judged on booked consultations.

02How do you attract high-value dental patients?

We focus budget on high-value treatments like implants, Invisalign and cosmetic dentistry, target your realistic catchment, and optimise to booked appointments and patient value rather than clicks.

03How much should a dental practice spend on Google Ads?

It depends on your catchment, local competition and which treatments you want to grow. Rather than a generic budget, we work back from what a booked consultation is worth to you and set spend to hit that cost. Our free CPA calculator shows the maths.

04Should dentists use Google Ads or Facebook ads?

Usually both, for different jobs. Google Ads captures patients actively searching for implants, emergency dentists or “Invisalign near me”. Meta and Instagram create demand for cosmetic treatments like bonding and whitening that people don’t search for until they are prompted.

05Can you track booked appointments as well as enquiries?

Yes. We track calls, forms and online bookings, and where your practice software allows it we feed booked and attended appointments back into the ad platforms so bidding optimises toward real patients.

06Do you handle local targeting for our catchment?

Yes. We target the postcodes and towns your patients realistically travel from, exclude areas you don’t serve, and report by location for multi-site groups.

07Is dental advertising compliant?

We build campaigns to align with the GDC’s guidance on ethical advertising, the ASA’s CAP Code and Google and Meta healthcare rules, including care with the word “specialist”, before-and-after imagery and personal-health targeting.

08Do you work with dental groups as well as independent practices?

Yes, from single-site independents to multi-site groups, with campaigns and reporting at practice level so each location is held to its own targets.

(09) Next step
Ready to fill your diary? →