01
Demand Gen campaigns
Google’s campaign type for winning sales and leads with video, which has replaced Video action campaigns. It runs on YouTube, including Shorts, plus Discover and Gmail, with video and image ads in one campaign.
YouTube ads agency, built to convert.
Video, Shorts and Demand Gen campaigns that drive sales and leads, measured with lift tests.
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Cost per conversion£31▼ 19%
Brand search lift+18%
In short
Brightpace is a UK YouTube ads agency. We run Demand Gen and video campaigns across YouTube, Shorts and TV screens, with intent-based audiences and creative testing, and measure what YouTube adds with lift studies where budget allows.
- Best for
- Brands with video, or the budget to make it
- Includes
- Demand Gen, video reach, creative testing and lift studies
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Brightpace is a UK YouTube ads agency running YouTube advertising for UK brands: video campaigns across YouTube, Shorts and TV screens, managed in Google Ads alongside your search campaigns and judged on the sales and leads they add. On 30-day rolling contracts.
YouTube is where people research, compare and get inspired, on their phones, laptops and, more and more, the TV in their living room. Ads there can reach people before they search, then show up again when they do.
The catch is measurement. Views are cheap and easy to report, and view-through conversions flatter results. We plan YouTube around what it adds to sales and leads: tight audiences, creative built for the first five seconds, and testing that shows the real effect.
Where ads showYouTube videos, Shorts, the home feed and TV screens. Demand Gen adds Discover and Gmail
Best forBrands with a visual story, and products people research before buying
FormatsSkippable and non-skippable in-stream, bumper, in-feed and Shorts ads
Measured withConversions, engaged-view conversions, and brand and conversion lift studies
(01) What we run
YouTube advertising, run for results.
02
Reach and awareness campaigns
Skippable, non-skippable and bumper ads bought to reach the right people at an efficient cost, for launches, seasonal peaks and brand-building.
03
Audiences from real intent
Custom segments built from the searches your customers make on Google, plus your customer lists and site visitors, so ads reach people already in the market. See first-party data.
04
Creative that holds attention
Viewers can skip after five seconds, so the brand and the hook come first. We brief and test cuts for each format, from 6-second bumpers to vertical Shorts, with our AI creative service where you need more versions.
05
Remarketing that works with search
Video for people who’ve visited your site or watched your videos, coordinated with your Google Ads search campaigns so you’re not paying twice for the same customer.
06
Honest measurement
Conversion tracking checked first, engaged-view conversions reported separately from clicks, and lift studies where your budget allows, so you know what YouTube really adds.
(02) How we work
How we run YouTube ads.
- 01
Start from the goal
Sales and leads, or reach for a launch? The goal decides the campaign type, the bidding and how we judge results.
- 02
Test the creative
Several cuts and hooks from the start, because on YouTube the video does most of the work.
- 03
Prove it, then scale
Results judged on cost per sale or lead and on what YouTube adds overall, then budget moved to what works.
Founder-led management
The person you speak to is the person running your account, every day.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) Measurement
Measuring what YouTube really adds.
YouTube often influences sales that happen later on another channel, so last-click reports undersell it. View-through and engaged-view conversions can oversell it, because some of those people would have bought anyway.
We report engaged-view conversions separately from click conversions, watch blended results such as MER and brand search volume, and use Google’s conversion and brand lift studies or a geo test where budget allows. Read our guide to lift tests, or try the incrementality calculator.
More on how we measure: measurement & incrementality testing.
(05) Go deeper
Guides, tools and related services.
Based in the United Kingdom, Brightpace runs YouTube Ads for brands in London and across the country, as part of one plan with PPC & paid search, paid social, programmatic and ChatGPT ads. New to the terms? See our performance marketing glossary.
Guides and tools: PPC & paid search, AI creative, Lift tests guide, Top 5 awareness channels, Server-side tracking.
Other platforms we run: Meta ads agency, TikTok ads agency, LinkedIn ads agency for B2B & SaaS, Google Ads management, Google Shopping & Performance Max agency, Microsoft Ads agency UK, or see all paid search.
(06) FAQ
YouTube Ads questions.
Anything else, ask the person who would run your account.
Ask a question →01How much do YouTube ads cost?
There’s no fixed price: you set a budget and bid in an auction, and costs depend on your audience, format and goal. We suggest enough budget to run for several weeks and measure the effect properly. Brightpace’s management fee is agreed up front and covers everything we manage, and ad spend is paid directly to Google.
02What are the main YouTube ad formats?
Skippable in-stream ads, which viewers can skip after five seconds; non-skippable in-stream ads of up to 15 seconds; 6-second bumper ads; in-feed ads in search results and the home feed; and Shorts ads between short vertical videos.
03What happened to Video action campaigns?
Google replaced them with Demand Gen. Demand Gen runs on YouTube, including Shorts, plus Discover and Gmail, and lets you mix video and image ads in one campaign. Existing Video action campaigns have been upgraded automatically.
04What is an engaged-view conversion?
A conversion from someone who watched at least 10 seconds of your skippable ad (or all of it, if it’s shorter) without clicking, then converted within the conversion window, which is three days by default. It’s a useful signal, but some of those people would have bought anyway, so we report it separately from click conversions.
05Do I need a professional video to advertise on YouTube?
No. Clear, well-structured videos often beat polished brand films, as long as the brand and message land in the first few seconds. Vertical versions for Shorts help, and our AI creative service can produce more versions to test.
06Can you manage YouTube ads alongside our Google search campaigns?
Yes, and we recommend it. Both run in Google Ads, share audiences and conversion tracking, and should be judged on the same numbers, so you can see how video and search work together.
(07) Next step
Make YouTube Ads pay. → Tell us about your accounts and goals and we’ll arrange a conversation. Want a deep-dive first? Start with a paid audit.