Meta Ads (Facebook & Instagram)
Campaigns that find new customers and bring back people who’ve shown interest, using Meta’s Advantage+ automation set up to chase profitable sales. More on Meta ads →
Paid social agency, built to convert.
Meta, TikTok and LinkedIn ads, led by creative and judged on sales, leads and revenue.
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In short
Brightpace is a UK paid social agency running Meta, TikTok, LinkedIn, Snapchat and Reddit ads. Campaigns are built around steady creative testing and server-side tracking, and judged on sales, qualified leads and new customers.
- Best for
- Brands with creative to test and a clear sale or lead to optimise to
- Channels
- Meta, TikTok, LinkedIn, Snapchat, Reddit
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Paid social is where demand gets created: the right message in front of people before they start searching.
It’s also unforgiving: weak creative or unreliable tracking burns budget fast. On Meta and TikTok your ads now largely decide who sees them (see Meta Andromeda), so creative is the main lever we pull, backed by a steady flow of tested ideas.
Every campaign is tied back to your commercial numbers: profit-aware ROAS targets, real business outcomes, and incrementality testing, including Meta’s incremental attribution and lift studies, so you can see what paid social really adds.
MetaFacebook & Instagram
TikTokIn-feed & Spark Ads
LinkedInB2B targeting
Pinterest, Snapchat & RedditWhen your audience is there
(01) What we run
Creative-led paid social.
TikTok Ads
Native, creator-style TikTok campaigns, including Smart+ (TikTok’s automated campaign type), built to drive sales and leads. More on TikTok ads →
LinkedIn Ads
Precise B2B targeting by company, job title and seniority, built for long sales cycles and judged on pipeline. More on LinkedIn ads →
Creative strategy & testing
Concepts, hooks, scripts and briefs for each platform (check yours with our safe zone checker). They’re produced with our AI creative add-on or by your team, then tested in a structured framework so every round is smarter than the last.
05
Audiences & new platforms
Reaching new people, re-engaging past visitors and finding more people like your best customers using your own first-party data. Pinterest, Snapchat or Reddit join the mix when your audience is genuinely there.
Tracking you can trust
The Meta Conversions API, server-side tracking and offline conversions from your CRM, so results aren’t lost to ad-blockers or iPhone privacy settings, and the platforms learn from real sales and qualified leads.
(02) How we work
From first test to profitable scale.
- 01
Review & plan
We look at your accounts, tracking, creative and numbers, then agree targets from your margins and a clear plan.
- 02
Build & fix
Tracking fixed first, campaigns simplified so the algorithms can learn, and the first round of creative ready to test.
- 03
Test, learn & scale
New creative on a steady rhythm, weekly optimisation and a monthly roadmap, with budget moved to what drives profit.
Live daily dashboard
Your own dashboard, updated daily and built around your sales, leads and revenue. Pick any date range, compare periods and download a PDF or CSV whenever you need it.
Creative strategy & testing
New angles, hooks and briefs every month, with a testing plan so creative keeps improving. Ten versions of the same ad don’t count as testing.
Founder-led management
The person you speak to is the person running your account, every day: a former Performance Marketing Manager at Ticketmaster.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) UK & international
Senior paid social, wherever you are.
Based in the United Kingdom, Brightpace runs paid social for brands in London and across the country, and is built for multi-market growth, with senior experience of running paid media across several European markets. Working remotely keeps overheads low, so your fee pays for senior expertise rather than an office. Campaigns are tailored to your industry, from eCommerce, Shopify stores, SaaS, startups and B2B to entertainment, travel, wellness, law and dental.
Pair it with PPC & paid search, programmatic and ChatGPT ads for one joined-up plan. Deciding where to start? Read our guide to Google Ads vs Meta ads. Comparing agencies? See the 10 best paid social agencies in the UK, or for B2B the 10 best LinkedIn Ads agencies in the UK.
(05) FAQ
Paid social questions.
Anything else, ask the person who would run your account.
Ask a question →01What is a paid social agency?
A paid social agency plans, creates and runs paid advertising on social platforms such as Meta (Facebook & Instagram), TikTok and LinkedIn. A good one is judged on the revenue and pipeline it drives.
02What do your paid social media services include?
Strategy and targets set from your margins, campaign set-up and daily management on Meta, TikTok and LinkedIn, creative strategy and a steady testing plan, tracking through the Conversions API and server-side tagging, and a live dashboard with a weekly plain-English report. Creative production is available through our AI creative add-on.
03Do you run paid social for eCommerce brands?
Yes. For online shops we run Meta and TikTok catalogue and creative campaigns alongside Google Shopping, judged on profit and new customers rather than platform ROAS. See how we work as an eCommerce PPC agency.
04How do I choose a paid social agency?
Check who runs your account, how they test creative, how they measure what ads really add, whether your ad accounts stay in your name, and how long the contract is. Our guide to the best paid social agencies in the UK compares ten options.
05Which paid social platforms do you run?
Mainly Meta (Facebook & Instagram) and TikTok, with LinkedIn for B2B. We add Pinterest, Snapchat or Reddit when your audience is genuinely there. The mix is based on where your customers are and what converts, so your budget isn’t spread across every platform.
06Do you make the ads?
Yes. With our AI creative add-on we produce ads with AI, planned by strategy and checked by a person before they run. We also brief your in-house team or creators and get more from the assets you already have. Then we test everything properly and tell you what’s working and why.
07What do you need from us to get started?
Access to your ad accounts and analytics, your brand assets and any existing creative, and a clear picture of your goals and margins. We handle the rest, including checking your tracking works before we spend another pound.
08How long before paid social delivers results?
Campaigns can drive sales or leads within days, but the platforms need a few weeks of data to optimise, and creative testing takes a few rounds to find the winners. We focus on quick fixes first, then build from what the tests tell us.
09How much does paid social management cost?
A monthly management fee agreed up front and scaled to your ad spend and scope, with no setup fee and a 30-day rolling contract. Your ad spend is paid directly to Meta, TikTok or LinkedIn. See our pricing page for how it works.
10How is paid social different from paid search?
Paid search captures existing demand from people already searching. Paid social creates demand by putting the right message in front of people who aren’t looking yet. The best media plans use both. See our PPC & paid search page.
11Do you work with businesses outside the UK?
Yes. Brightpace is a UK paid social agency working with brands in London and across the country, and is built for international growth, with senior experience of running paid media across several European markets. We work entirely remotely, so where you’re based doesn’t matter.
(06) Next step
Make paid social pay. → Tell us about your accounts and goals and we'll arrange a conversation. Want a deep-dive first? Start with a paid social audit.