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A PPC agency for London.

Google Ads, Microsoft Advertising and paid social, targeted to the boroughs you serve and judged on leads and sales.

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In short

Brightpace is a UK-based, founder-led PPC agency working with London businesses remotely. We run Google Ads, Microsoft Advertising and paid social targeted to the boroughs and postcodes you serve, bid to what a customer is worth, and report in plain English.

Best for
London businesses competing for local searches
Channels
Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok
Contract
30-day rolling, no setup fee
How we work
AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.

London is one of the most competitive advertising markets in the UK. More businesses chase the same searches, clicks cost more, and customers compare several providers before they get in touch. A PPC agency for London businesses has to make every pound work harder, or the budget simply funds the auction.

Brightpace is a UK-based, founder-led paid media agency that works with London businesses fully remotely. You get a senior specialist running your Google Ads, Microsoft Advertising and paid social every week, targeted precisely to where your customers are, measured on what they’re worth to you, and reported in plain English. Because we don’t carry central-London overheads, the fee is the same as for any UK client.

PricingAgreed up front, no setup fee
Contract30-day rolling, one month’s notice
Who runs itOne senior specialist, not a junior team
How we workUK-based and remote, so no London office costs in your fee
(01) What we run

PPC and paid social for London brands.

02

Google Shopping

Product feeds, Shopping and Performance Max for London retailers. More on Shopping →

(02) How we work

Simple from day one.

  1. 01

    A quick chat

    Tell us about your business, the areas you serve and what a new customer is worth. We’ll tell you honestly whether paid media will work, and on which platforms.

  2. 02

    Fix tracking, then build

    Calls, forms, bookings and sales tracked properly first, with enhanced conversions, server-side tracking and offline conversions from your CRM, then campaigns built (or your account tidied up) around the London searches and audiences that bring customers.

  3. 03

    Improve every week

    Search terms, bids, budgets and ads reviewed weekly, with a plain-English weekly report and a call whenever you want one.

(03) Everything you need

London PPC management, priced fairly.

How we work →

  • No setup fee

    A monthly fee agreed up front and scaled to your ad spend and scope. Ask for a quote, or compare in our UK PPC management cost guide.

  • 30-day rolling contract

    No long tie-in, and the same terms as any UK client.

  • Weekly optimisation

    Search terms, bids, budgets and ads reviewed every week.

  • Live daily dashboard

    Updated daily, with a short plain-English weekly report.

  • Senior, founder-led

    One senior specialist runs your accounts. No juniors and no hand-offs.

  • Your accounts, your data

    Ad accounts, tracking and data always stay yours.

(04) Why London is different

Paid media in a crowded market.

01

Busier auctions

More businesses bid on the same London searches, so clicks cost more and mistakes cost more too. Tight keywords, a weekly negative-keyword routine and bids set from what a customer is worth keep spend on searches that pay. See what Google Ads cost in the UK.

02

Targeting by borough and postcode

Target the boroughs or postcode districts you actually serve, and exclude the ones you don’t. We also switch Google’s location setting to people in your area, so you don’t pay for clicks from people elsewhere who are merely interested in London.

03

Where people are, and when

Millions commute into central London, so someone may search near the office but buy near home. We plan locations and ad schedules around where and when your customers search, and when you can answer the phone.

04

Customers who compare

Londoners have plenty of choice, so they check reviews, compare providers and increasingly ask AI assistants for recommendations. Strong ads, the right landing page and a credible presence in AI answers all help you win the comparison.

05

Spend that adds customers

In a crowded market it’s easy to pay for customers who would have found you anyway, especially on brand searches. We measure what your ads genuinely add, using lift tests where budgets allow.

(05) Beyond search

Performance marketing and paid social in London.

As a performance marketing agency for London brands, we plan search and paid social as one budget, judged on cost per customer and profit rather than each platform’s own numbers. Budget moves to whichever channel brings in customers most cheaply, and incrementality tests show what each one really adds.

Our paid social work for London brands runs on Meta, TikTok and LinkedIn: radius and postcode targeting around your locations, and new creative tested every month so costs don’t creep up. For London B2B firms, LinkedIn reaches the companies and job titles you sell to.

(06) London sectors

Sectors we know well.

London sectors we know well: B2B PPC agency, SaaS PPC agency, startups, eCommerce PPC agency, Shopify PPC agency, law firms, financial services, PPC & paid social agency for events, Dental PPC agency, home services, Travel PPC agency, PPC & paid social agency for wellness brands.

Comparing options? Read our honest guide to the best performance marketing agencies in London and how to choose a PPC agency. Running a small business? See Google Ads for small businesses. Prefer a one-off review? Our paid audit starts from £195.

(07) FAQ

PPC agency London questions.

Anything else, ask the person who would run your account.

Ask a question →
01How much does a PPC agency in London cost?

London PPC agencies typically charge either a fixed monthly retainer or a percentage of ad spend, often with a setup fee and a minimum contract. Brightpace charges a monthly management fee agreed up front, with no setup fee and a 30-day rolling contract, so you pay the same as any UK client, with no central-London overheads built into the fee. Your ad spend is separate and goes straight to the platforms.

02Are you based in London?

Brightpace is a UK-based, founder-led agency that works with London businesses fully remotely. We run your campaigns, reporting and calls online, which keeps our fees lower, and target London as precisely as your business needs.

03Can you target specific London boroughs or postcodes?

Yes. In Google Ads and Microsoft Advertising we can target boroughs, postcode districts (such as SW1 or E14) or a radius around your premises, and exclude areas you don’t serve. On Meta and other social platforms we use radius and city targeting. We also make sure ads only reach people actually in your area, not just people “interested in” London.

04Is Google Ads more expensive in London?

Often, for local searches. More businesses compete for the same London searches (solicitors, dentists, trades, hospitality and professional services especially), which can push up the cost per click. That makes tight keywords, negative keywords and bidding to profit even more important. See our guide to what Google Ads cost in the UK for typical prices.

05Are you a performance marketing agency in London?

Yes. Performance marketing means paying for media that is judged on results: sales, leads and new customers, not reach or clicks. We plan Google Ads, Microsoft Advertising and paid social for London brands as one budget, measured on cost per customer and profit, and test what each channel really adds.

06Do you run paid social for London brands?

Yes. We run Meta (Facebook and Instagram), TikTok and LinkedIn ads for London businesses, with radius and postcode targeting around your locations and new creative tested every month. Paid social is planned alongside your search campaigns and judged on the same sales and leads.

07Do you also handle SEO or websites?

No. We’re a specialist paid media agency: Google Ads, Microsoft Advertising, paid social, programmatic and the tracking behind them. We’ll advise on landing pages so your clicks convert, and work happily alongside your SEO or web agency.

08Do you only work with London businesses?

No. We work with brands across the UK. London businesses face a more competitive market, so this page explains how we approach it, but the service, pricing and contract terms are the same wherever you are.

09What do you need from us to get started?

Access to your ad accounts and analytics, a clear idea of what a new customer is worth, and the areas you want to win customers in. We check your tracking first, then build or tidy up the campaigns.

(08) Next step
Win more London customers, for less. →

Tell us where your customers are and what they’re worth, and we’ll tell you honestly what paid media can do.