Tracking you can trust
Calls, forms, bookings and sales tracked accurately in Google Ads and GA4, with enhanced conversions and, if you use a CRM or booking system, offline conversions, so every decision is based on real results.
A Google Ads agency for small businesses.
Built carefully, managed weekly by a senior specialist and reported without jargon. No setup fee, no long contract.
Sponsored FFairflow Plumbingfairflowplumbing.co.uk 24/7 Emergency Plumber | Here Within the Hour
Leaks, burst pipes and blockages fixed fast. Fixed call-out fee. Gas Safe engineers.
Call nowPricesReviews Sponsored BBramley Heatingbramleyheating.co.uk › plumbing Local Plumbers | Same-Day Repairs
Upfront quotes, tidy work and a 12-month guarantee on every job.
Cost per enquiry£29▼ 24%
Enquiries+33%
In short
Brightpace is a Google Ads agency for UK small businesses. We set up tracking properly, build tight search campaigns, optimise them every week and report in plain English, on a percentage of spend with no setup fee and no long contract.
- Best for
- UK small businesses ready to grow with Google Ads
- Includes
- Tracking, campaign build, weekly optimisation and reporting
- Contract
- 30-day rolling, no setup fee
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Google Ads can be the fastest way for a small business to win new customers: you appear at the moment someone searches for what you sell, and you only pay when they click. But Google’s default settings, broad keywords and automated recommendations are built to spend your budget. Protecting it is up to you.
That’s where a good Google Ads agency earns its fee. As a Google Ads agency for small businesses, we make every pound work harder: accurate tracking, focused campaigns, weekly housekeeping and honest reporting on what you’re getting back. Whether you call it a Google Ads agency or a PPC agency for small business, the job is the same: more customers for less wasted spend. For the ad spend itself, see what Google Ads cost in the UK.
PricingAgreed up front, no setup fee
Contract30-day rolling, one month’s notice
Who runs itOne senior specialist
Your accountStays in your name, always
(01) What we run
Google Ads management, sized for small business.
Tight search campaigns
Built around the searches your customers actually make, with strong ads, sitelinks and a weekly negative-keyword routine.
Local targeting
Ads shown in the areas you serve, at the hours you can answer the phone. Ideal for law firms, dental practices and local services.
Landing page advice
Practical fixes to the page people land on (a clear offer, a fast load, an obvious next step), because clicks are only worth what they convert.
Budget that goes further
Bids and budgets moved to what brings customers, with Microsoft Advertising (Bing) added when it's a cheap extra source of leads.
Simple weekly reporting
A short weekly report on leads, sales and cost per customer: what happened, why, and what we're doing next.
(02) How we work
Simple from day one.
- 01
A quick chat
Tell us about your business, your customers and what a new customer is worth. We'll tell you honestly whether Google Ads is a good fit.
- 02
Fix & build
Tracking set up first, then focused campaigns built (or your existing account cleaned up) around the searches that bring customers.
- 03
Launch & improve weekly
Search terms, bids and ads reviewed every week, with a plain-English report every week and a call whenever you want one.
No setup fee
A monthly fee agreed up front and scaled to your ad spend, so it grows only as your budget does. Ask for a quote, or compare in our UK PPC cost guide.
30-day rolling contract
No long tie-in. If it isn’t working for you, stop with a month’s notice.
Weekly optimisation
Search terms, bids, budgets and ads reviewed every week by the person running your account.
Live daily dashboard
Updated daily and built around calls, enquiries, bookings or sales, with a short written weekly report.
Senior, founder-led
One senior specialist runs your account. No juniors and no hand-offs.
Your account, your data
The account, tracking and data stay in your name, always.
(04) What we fix
Why small businesses waste money.
01The problem
Paying for the wrong searches
What we do
Broad keywords with no negative list mean paying for job seekers, DIY searches and competitors. We review search terms every week and cut the waste. See our Google Ads quick wins.
02The problem
No reliable conversion tracking
What we do
If Google can't see which clicks became calls, enquiries or sales, it can't optimise, and you can't tell what's working. We get it right first, including GA4 key events.
03The problem
Settings that leak budget
What we do
Ads shown to people merely "interested in" your area, Display Network add-ons and partner sites quietly eat small budgets. We switch off what doesn't earn its place.
04The problem
Recommendations on autopilot
What we do
Google's auto-applied recommendations and "smart" campaigns are built to spend. We decide what to automate, and when.
05The problem
Spend on people who'd find you anyway
What we do
Paying for your own brand name can make results look better than they are. We check what your ads actually add, so budget goes where it creates new customers.
(05) Reporting
Know what you’re getting back.
Every week you’ll see the numbers that matter to a small business: calls, enquiries, bookings or sales, and what each new customer cost. Then we tell you what we changed and what’s next.
We’ll also be straight with you about what Google Ads is really adding, rather than taking credit for customers who would have found you anyway. Want to sense-check your numbers? Try our free CPA calculator or ROAS calculator.
(06) Across the UK
Small businesses, everywhere.
Based in the UK, Brightpace runs Google Ads for small businesses in London and across the country, from local services to online shops, B2B firms and early-stage startups.
Selling products online? See Google Shopping & Performance Max. For the bigger picture, see our full PPC & paid search service and Google Ads management for larger accounts, or brush up on the jargon in our performance marketing glossary.
(07) FAQ
Google Ads for small business questions.
Anything else, ask the person who would run your account.
Ask a question →01How much does a Google Ads agency cost for a small business?
Most agencies charge a monthly management fee, a percentage of ad spend, or both, often with a setup fee and a 6–12 month contract. Brightpace charges a monthly fee agreed up front and scaled to your ad spend, with no setup fee and a 30-day rolling contract, so the cost scales with your budget and you can leave with one month’s notice.
02What is the minimum budget for Google Ads?
Google has no minimum spend, but a budget that buys only a handful of clicks a day won't give Google enough data to learn, or you enough results to judge. Work back from your target cost per customer with our free ad budget calculator. If your budget is too small to work, we'll tell you, and we won't take your money.
03How quickly will Google Ads work for my business?
Search ads can bring in clicks and enquiries within days of launching. Getting to a steady, efficient cost per lead or sale usually takes a few weeks of data, testing and negative keywords. Most of the waste goes in the first month.
04Is a PPC agency the same as a Google Ads agency?
Mostly. PPC (pay-per-click) covers any advertising where you pay per click, and Google Ads is by far the biggest PPC platform. A PPC agency for small businesses will usually run Google Ads first, then add Microsoft Advertising (Bing) or paid social when it makes sense.
05Should a small business use Google Ads or SEO?
Both, ideally, because they do different jobs. Google Ads brings enquiries from day one and lets you control spend; SEO builds traffic that compounds over time but takes months. Many small businesses use Google Ads for predictable leads while their SEO grows.
06Will I own my Google Ads account?
Yes. The account, the tracking and all the data stay in your name. We work inside your account with the access you grant, and if you ever leave, everything stays with you.
07Do I need a long contract?
No. We work on 30-day rolling contracts with no setup fee. If it isn't working for you, you can stop with a month's notice.
08Can you just review my current Google Ads account?
Yes. Our paid audit starts from £195: a senior, fixed-price review of your account and tracking with a prioritised action plan you keep, whether or not you work with us afterwards.
(08) Next step
Make Google Ads pay. → Tell us about your business and we’ll tell you honestly whether Google Ads can work for you, and what it would take. Want a review first? Start with a paid audit.