01
Search & AI Max
Search campaigns built around high-intent keywords, with weekly search term reviews and negative keyword lists. Where it fits, we add AI Max with guardrails, so you reach new searches without losing control.
Google Ads management that wins customers.
Search, Performance Max, YouTube and Demand Gen, built on clean tracking and judged on profit.
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Cost per conversion£24▼ 23%
Conversions+41%
In short
Brightpace is a UK Google Ads agency. We manage Search, AI Max, Performance Max, Shopping and Demand Gen campaigns, with conversion tracking set up properly and every account judged on revenue and profit rather than clicks.
- Best for
- Lead generation and online shops with search demand
- Includes
- Search, AI Max, Performance Max, Shopping and Demand Gen
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Brightpace is a UK Google Ads agency. We manage Search, Performance Max, Shopping, Demand Gen and YouTube campaigns for businesses across the UK, with tracking set up properly and every account judged on revenue and profit. Founder-led, on 30-day rolling contracts.
Google Ads is where most buying journeys start: people searching for exactly what you sell, at the moment they want it. But the platform is now largely automated. Broad matching, AI Max and Performance Max decide much of where your money goes, and they optimise towards whatever you tell them counts as a result.
That makes the inputs the job: accurate conversion tracking, targets set from your margins, tight negatives and a clear structure. Get those right and automation finds more of your best customers. Get them wrong and it spends quickly on clicks that never turn into sales.
Where ads showGoogle Search, Shopping, YouTube, Discover, Gmail, Maps and partner sites
Best forLead generation, eCommerce and any business people actively search for
Campaign typesSearch with AI Max, Performance Max, Shopping, Demand Gen and video
Measured withGoogle tag, enhanced conversions, offline conversions and GA4
(01) What we run
Google Ads, managed properly.
02
Performance Max
Performance Max with brand exclusions, audience signals and new customer goals, so it finds new demand rather than taking credit for your brand searches. See our Performance Max best practices.
03
Shopping for online shops
Merchant Center feeds and Shopping campaigns structured by margin, so your best products get the budget. More on our Google Shopping service.
04
Demand Gen & YouTube
Video and image ads across YouTube, Discover and Gmail, reaching people before they search. More on YouTube ads.
05
Conversion tracking
The Google tag, enhanced conversions and Consent Mode set up properly, with offline conversions for leads that close later, so Smart Bidding learns from real results. See server-side tracking.
06
Bidding & budgets
Smart Bidding targets set from your margins and lead values, with budgets moved each week to what’s working. Work out your numbers with our ROAS calculator.
(02) How we work
How we run Google Ads.
- 01
Audit & fix tracking
We review the account, fix conversion tracking first and switch off spend that brings nothing back. Our audit checklist shows what we check.
- 02
Rebuild around profit
Campaigns restructured around what makes you money, with new ads, tighter targeting and advice on your landing pages.
- 03
Optimise every week
Search terms, negatives, bids, budgets and ads reviewed weekly, with a short report on what each new customer costs.
Founder-led management
The person you speak to is the person running your account, every day.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) Measurement
Measuring what Google Ads really adds.
Google Ads reports every conversion it played a part in, and brand searches make most accounts look better than they are: many of those people would have found you anyway.
We report brand and non-brand separately, show new customers alongside total conversions, and check results against blended numbers such as MER. Where volumes allow, we use Google’s experiments or a geo test. See our guide to lift tests.
More on how we measure: measurement & incrementality testing.
(05) Go deeper
Guides, tools and related services.
Based in the United Kingdom, Brightpace runs Google Ads for brands in London and across the country, as part of one plan with PPC & paid search, paid social, programmatic and ChatGPT ads. New to the terms? See our performance marketing glossary.
Guides and tools: PPC management, What Google Ads cost in the UK, Google Ads quick wins, Google Ads audit checklist, How to sync GA4 audiences to Google Ads, Enhanced conversions for leads, Google Ads for small businesses, Google Ads ad preview tool.
Other platforms we run: Meta ads agency, TikTok ads agency, LinkedIn ads agency for B2B & SaaS, Google Shopping & Performance Max agency, Microsoft Ads agency UK, YouTube ads agency UK, or see all paid search.
(06) FAQ
Google Ads questions.
Anything else, ask the person who would run your account.
Ask a question →01What does Google Ads management include?
An account and tracking audit, campaign builds, keyword and search term management, negative keywords, ad writing and testing, bid and budget management, landing page advice, a live daily dashboard, weekly analysis and regular calls, all with the founder.
02How much does Google Ads management cost?
The same as the rest of our management: a monthly fee agreed up front and scaled to your ad spend and scope, with no setup fee and a 30-day rolling contract. Your ad spend is paid directly to Google. See our pricing page for how it works.
03What budget do I need for Google Ads?
There’s no fixed minimum, but Google’s automated bidding needs enough conversions to learn. As a guide, from about £1,500 a month gives a focused search campaign room to work. Our guide to what Google Ads cost in the UK has examples.
04Do you use Performance Max and AI Max?
Yes, where they fit. Both can find extra customers, but they need accurate tracking, brand exclusions and the right targets, or they spend on easy wins you’d have had anyway. We test them against what’s already working and keep what adds profit.
05Will I own my Google Ads account?
Yes. The account, data and tracking stay in your name. We work inside it with the access you give us, and everything stays with you if we part ways.
06How quickly will Google Ads work?
Search campaigns can bring traffic and enquiries within days. Wasted spend and tracking fixes usually show in the first few weeks, and Smart Bidding then needs several weeks of clean data to settle.
(07) Next step
Make Google Ads pay. → Tell us about your accounts and goals and we’ll arrange a conversation. Want a deep-dive first? Start with a paid audit.