01
Advantage+ sales campaigns
Meta's automated campaigns for online sales, set up with clean conversion data, sensible exclusions and enough creative variety for the system to find real buyers.
Meta ads agency, built for profit.
Facebook and Instagram ads led by creative testing, Conversions API tracking and honest measurement.
In short
Brightpace is a UK Meta ads agency running Facebook and Instagram advertising. We use Advantage+ sales, catalogue and lead campaigns, Conversions API tracking and steady creative testing, and judge results on profit and new customers rather than Meta’s own reporting.
- Best for
- Online shops and lead generation businesses with creative to test
- Includes
- Campaign management, creative testing and Conversions API
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Brightpace runs Facebook and Instagram advertising for UK brands, from Advantage+ sales campaigns to lead generation, built on a steady flow of tested creative, accurate tracking and honest measurement. Founder-led, on 30-day rolling contracts.
Meta is still the biggest paid social platform for most brands, and it has changed more in the last two years than in the decade before. Targeting is now largely automated, the creative decides who sees your ads, and the numbers in Ads Manager can flatter what's really happening.
Running Meta well today means feeding the algorithm the right creative and the right data, then checking what it actually adds to your business. That's how we run it.
PlacementsFacebook, Instagram, Messenger, Threads and the Audience Network
Best foreCommerce, DTC brands, apps, events and lead generation
FormatsReels, Stories, feed, carousel, catalogue and lead ads
Measured withConversions API, A/B tests and lift studies
(01) What we run
Meta advertising, end to end.
02
Catalogue ads
Advantage+ catalogue ads (formerly dynamic product ads) that show people products from your feed, to find new customers and bring back people who browsed.
03
Lead generation
Instant forms or website leads, with outcomes from your CRM sent back to Meta so it optimises towards qualified leads.
04
Creative strategy & testing
Angles, hooks and formats planned around what your customers care about, because creative is now the targeting. Tested in a structured framework and produced with our AI creative add-on or by your team.
05
Audiences & first-party data
Customer lists, website audiences, exclusions and lookalikes seeded with your best customers, putting your first-party data to work.
06
Conversions API & tracking
The Pixel and the Conversions API working together, deduplicated, with the right events and values, so fewer conversions are lost and Meta learns from accurate data.
(02) How we work
How we run Meta ads.
- 01
Fix the data
Pixel and Conversions API set up and deduplicated, the right events and values passing. The algorithm can only optimise towards what it's told.
- 02
Simplify the structure
Fewer campaigns and ad sets with more budget each, so Meta gets enough conversions to learn, with broad targeting where the creative does the work.
- 03
Feed it creative
New concepts on a steady rhythm, tested properly. Losers cut quickly, winners iterated, and budget moved to what drives profit.
Founder-led management
The person you speak to is the person running your account, every day.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) Measurement
Measuring what Meta really adds.
Meta's standard attribution (7-day click or 1-day view) credits sales that happen after someone clicks or sees an ad, including people who would have bought anyway. Retargeting and loyal customers often look far better in Ads Manager than they are.
We use Meta's incremental attribution setting where it fits, A/B tests and lift studies where you're eligible, and blended numbers such as MER, so decisions are based on the sales your ads actually cause. Try the incrementality calculator to see how it works.
More on how we measure: measurement & incrementality testing.
(05) Go deeper
Guides, tools and related services.
Based in the United Kingdom, Brightpace runs Meta ads for brands in London and across the country, as part of one plan with PPC & paid search, paid social, programmatic and ChatGPT ads. New to the terms? See our performance marketing glossary.
Guides and tools: Meta Andromeda: creative is the new targeting, What Meta ads cost in the UK, Google Ads vs Meta ads, Meta Conversions API guide, Connect Meta ads to Claude or ChatGPT (MCP), Incremental attribution vs 7-day click, ROAS calculator.
Other platforms we run: TikTok ads agency, LinkedIn ads agency for B2B & SaaS, Google Ads management, Google Shopping & Performance Max agency, Microsoft Ads agency UK, YouTube ads agency UK, or see all paid social.
(06) FAQ
Meta ads questions.
Anything else, ask the person who would run your account.
Ask a question →01What does a Meta ads agency do?
A Meta ads agency plans, builds and manages advertising on Facebook, Instagram, Messenger and Threads. That covers campaign structure, creative strategy and testing, audiences, tracking with the Pixel and Conversions API, and reporting on sales or leads.
02Is Facebook advertising still worth it?
For most consumer brands, yes. Meta reaches a huge UK audience and its automation is strong, but only when tracking is accurate and there is a steady supply of new creative. Without those, it is easy to spend a lot on people who would have bought anyway.
03How much should I spend on Meta ads?
Enough for each ad set to get regular conversions, because Meta needs data to exit its learning phase. Meta suggests around 50 optimisation events per ad set per week. Work back from your target cost per acquisition with our free ad budget calculator.
04What is Advantage+?
Advantage+ is Meta's suite of automated features that handle targeting, placements, budget and creative variations with fewer manual settings. It works best with accurate conversion data and a good range of creative.
05Do you make the ads?
Yes. With our AI creative add-on we produce Meta ads with AI, planned by strategy and checked by a person before they run. We can also brief your in-house team or creators.
06How do you measure Meta ads?
Beyond Ads Manager, we look at incremental attribution, A/B tests, lift studies where eligible, and blended results such as total revenue against total marketing spend, so you can see what Meta really adds.
(07) Next step
Make Meta ads pay. → Tell us about your accounts and goals and we’ll arrange a conversation. Want a deep-dive first? Start with a paid audit.