Media management
Paid media management, run as one plan.
Always-on paid search, paid social, programmatic and ChatGPT ads, with a platform mix that follows how your customers actually behave.
In short
Brightpace is a founder-led UK paid media agency. We run Google, Microsoft, Meta, TikTok, LinkedIn and programmatic campaigns as one plan, with tracking checked first and results judged on revenue, profit and new customers rather than platform-reported numbers.
- Best for
- UK and EU businesses that want one senior specialist across channels
- Channels
- Search, paid social, programmatic and ChatGPT ads
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
The channels we manage.
One senior specialist across every channel, with shared audiences, creative learning and one roadmap. Here’s why one unified media plan beats channel silos.
Paid search (PPC)
Capture demand at the moment people search.
Google Ads and Microsoft Advertising (Search, Shopping, Performance Max and AI Max), structured around profit, with clean conversion tracking and tight search-term control.
Explore paid search → 02Paid social
Create demand with creative that converts.
Meta (Facebook and Instagram), TikTok and LinkedIn, plus Pinterest, Snapchat and Reddit when your audience is there. Creative-led campaigns built for how the platforms’ algorithms now find your audience.
Explore paid social → 03Programmatic
Reach and retarget at scale across the open web.
Display, video, CTV, audio and digital out-of-home through DSPs, with brand-safe inventory and measurement that goes beyond view-through conversions.
Explore programmatic → 04ChatGPT ads
Show up where buying questions are now asked.
Sponsored placements in ChatGPT, plus advice on the organic AI visibility that helps your brand get recommended in answers.
Explore ChatGPT ads →Built around real results.
Creative to test and measurement you can trust, added where they’ll pay off. Tracking and reporting are part of every account.
AI creative
Strategy-led ads produced with AI, checked by hand and tested alongside your media.
Learn more →UGC ads
Micro-creators briefed and run as ads, judged on cost per sale with their fee included.
Learn more →Measurement
Tracking you can trust, reporting on real numbers and lift tests that prove what works.
Learn more →Profit-based bidding
Margins, new-customer value and lead quality sent to Google and Meta, so bidding chases profit.
Learn more →Server-side tracking
The Conversions API and enhanced conversions, consent-aware and deduplicated.
Learn more →Marketing mix modelling
What each channel really adds, and where extra spend stops paying.
Learn more →Disciplined and commercial.
Everything runs on 30-day rolling contracts, and your ad accounts and data always stay yours. The detail, from your first 90 days onwards, is on how we work.
- 01
Commercial alignment
Paid media structured around revenue, margin and long-term growth, not channel metrics on their own.
- 02
Automation, with control
Platform AI fed clean data and the right conversion signals, while we keep control of targets, creative and budget.
- 03
A clear monthly roadmap
Priorities, tests and targets agreed each month, a live daily dashboard and weekly analysis, so you always know what’s next.
We run this playbook across sectors. See our approach by industry, including startups, eCommerce, SaaS, B2B, law, entertainment, dental, travel and wellness.
Media management questions.
01Which channels do you manage?
Paid Search, Paid Social and Programmatic, plus ChatGPT ads, now live in the UK, with a platform mix that evolves in line with how your customers actually behave.
02How do you report on performance?
Every account includes a live daily dashboard, weekly performance analysis and regular calls. Reporting separates genuinely incremental results from sales the platforms would claim anyway, using holdout tests, incremental attribution and your own sales data, and it’s easy to act on.
03Can you work alongside our in-house team?
Yes. We can work as an extension of your in-house team: running some channels while your team runs others, or managing everything while keeping you fully informed. Your ad accounts and data stay in your ownership.
04Is there a minimum contract?
No. Everything runs on 30-day rolling contracts.
05How do you approach optimisation?
Every account follows a clear monthly roadmap with defined priorities, testing plans, agreed targets and next actions, so you always know what is working and what is next.