Paid search
Google Ads, Microsoft Advertising, Shopping and Performance Max, catching people already looking for what you sell. See PPC management.
Performance marketing, judged on profit.
Search, social and programmatic as one plan, tested for what they really add and run by one senior specialist.
Cost per customer£42▼ 19%
Profit from ads+27%
In short
Brightpace is a founder-led UK performance marketing agency. We plan paid search, paid social and programmatic as one budget, fix tracking first, test what each channel really adds, and judge results on profit, qualified leads and new customers rather than platform numbers.
- Best for
- Brands wanting every channel run as one plan and judged on profit
- Includes
- Paid search, paid social, programmatic, tracking and incrementality testing
- Contract
- 30-day rolling, no setup fee
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
A performance marketing agency should be able to show what your ad spend brought in that you wouldn’t have had anyway. Most reports stop at what the platforms claim. We plan every channel as one budget, test what each one adds, and judge the lot on profit, qualified leads and new customers.
Clicks and platform ROAS are easy to improve and easy to misread. Spending more on retargeting and your own brand name can make a report look great while adding very little. That’s why we start with your margins and your real sales, then decide which channels deserve the next pound.
Judged onProfit, qualified leads and new customers
BudgetOne plan across every channel
Who runs itOne senior specialist, not a junior team
Contract30-day rolling, no setup fee
(01) What we run
Performance marketing, end to end.
Paid social
Creative-led campaigns on Meta, TikTok and LinkedIn, reaching people before they search. See paid social.
Programmatic, video and audio
Display, video and CTV, plus YouTube and Spotify, where they add new customers rather than just reach.
Tracking and data
Server-side tracking, conversion APIs and offline conversions from your CRM, so platforms learn from real sales.
Creative testing
Hooks, angles and formats tested in a structured framework, with AI creative as an add-on when you need more to test.
Incrementality and budgets
Lift tests and, for larger budgets, marketing mix modelling to show where the next pound should go.
(02) How we work
How we run it.
- 01
Start with the economics
Margins, customer value and capacity first, so every target is tied to what your business can afford to pay for a customer.
- 02
Fix the data, then build
Tracking checked and fixed, then one plan across the channels that suit your customers, rather than a separate budget for each platform.
- 03
Test, measure and move budget
Weekly optimisation, a steady flow of creative tests and regular checks on what each channel really adds. Budget follows the results.
One plan across channels
Search, social and programmatic planned together and reported together.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) What’s different
Performance you can actually prove.
One budget, not a set of silos
Channels compete for the same pound, and one media plan moves money to whichever brings in customers most cheaply, instead of protecting each platform’s share.
Profit over platform numbers
A high ROAS can hide low margins and customers who would have bought anyway. We look at MER, ROAS and POAS side by side, and report what your finance team would recognise.
Testing what ads really add
Most agencies report what platforms claim. We use lift tests and holdouts where budgets allow, so you can see what would have happened without the ads.
Direct access to the person doing it
You work with the person running your accounts. No account managers, and no long contract keeping you here if it isn’t working.
(05) Measurement
Beyond what the platforms claim.
Every ad platform marks its own homework, and added together they often claim more sales than you actually made. So we start from your real numbers, such as orders, qualified leads and revenue, and work back to what each channel contributed.
From there, we use measurement suited to your budget: blended targets for smaller accounts, then incrementality tests and value-based bidding as you grow. Want to check your numbers? Try our free ROAS calculator.
(06) Who we work with
Sectors and next steps.
Brightpace is a founder-led performance marketing agency based in London, working with brands across the UK and Europe. We focus on eCommerce, B2B, SaaS, finance, events and small businesses, among others.
Comparing options? Read our guide to the best performance marketing agencies in London and how to choose an agency. Prefer one senior person advising your team? See our PPC consultant page.
(07) FAQ
Performance marketing questions.
Anything else, ask the person who would run your account.
Ask a question →01What does a performance marketing agency do?
A performance marketing agency plans and runs paid advertising that is judged on measurable results such as sales, qualified leads and profit. That usually covers paid search, paid social and programmatic, along with the tracking, creative testing and measurement behind them.
02What is performance marketing?
Performance marketing is advertising where spend is planned and judged on the results it brings in, rather than on reach or awareness alone. Done well, it means more than cheap clicks. It means knowing which spend brought in customers you wouldn’t otherwise have won.
03What is the difference between performance marketing and digital marketing?
Digital marketing is the broad term, covering SEO, email, content, social and advertising. Performance marketing is the paid, measurable part. We focus on that part, and work alongside whoever runs your SEO, website or organic social.
04Which channels do you run?
Google Ads and Microsoft Advertising, Meta, TikTok, LinkedIn, YouTube, Spotify, Pinterest, Snapchat, Reddit, programmatic display, video and CTV, and ChatGPT ads. We only recommend the ones that suit your customers and your budget.
05How do you measure performance marketing?
We start with reliable tracking and targets based on your margins. Then we look beyond each platform’s own numbers, using blended results and incrementality tests, because platforms can claim credit for customers who would have bought anyway.
06How much does a performance marketing agency cost?
Agencies usually charge a monthly fee, a percentage of ad spend or both. Brightpace charges a monthly fee agreed up front and scaled to your ad spend and scope, with no setup fee and a 30-day rolling contract. If you’d rather start small, paid audits are from £195.
07Do you work with London businesses?
Yes. Brightpace is London-based and works remotely with brands across London and the UK, including those advertising in several European markets. See our PPC agency London page for how we approach the capital.
08How long until performance marketing works?
Search can bring in enquiries within days, while creative testing and measurement build over the first few months. We’d suggest judging it over about 90 days, though our contracts are 30-day rolling, so you’re never locked in.
(08) Next step
Make your ad spend pay. → Tell us about your business and what a customer is worth, and we’ll tell you honestly what paid media can do. Want a deep-dive first? Start with a paid audit.