UGC ads agency, judged on sales.

A UGC ads agency finds creators, briefs them and turns their user-generated-style videos into ads that run from your account. We handle sourcing, briefs, usage rights, Spark Ads and partnership ads, then test each video against your current ads and judge it on cost per sale.

Ads made by real creators, usually filmed on a phone in their own style, and run from the brand’s ad account. On TikTok they run as Spark Ads, on Instagram and Facebook as partnership ads, and on YouTube as partnership ads through Google Ads. They look like content rather than adverts, which often makes people stop scrolling.

No. We find them through creator marketplaces and the platforms’ own creator tools, check their audience and content, and shortlist the ones that fit your customers.

For micro-creators making ad content, usually somewhere between about £100 and £500 per video, depending on the creator, the platform and how long you can use it in ads. You pay creators at cost, and we agree the budget with you before anything is booked.

We test them against your current ads and judge them on cost per sale or lead, including what the creator cost, not just on views. If a creator’s ads don’t beat your existing ads after a fair test, we tell you and stop spending on them.

Your cost per acquisition including the creator’s fee as well as the ad spend: (ad spend + creator costs) ÷ sales. It’s the honest way to compare creator ads with ads you already own, because the content wasn’t free.

You get the right to use it in ads for an agreed period, usually 6 to 12 months, set out before the creator starts. Longer or wider use (on your website, in email or in stores) can be agreed too, usually for a higher fee.

Yes. UK advertising rules require paid content to be clearly labelled as an ad. Spark Ads and partnership ads are labelled by the platforms automatically, and we make sure briefs include the right disclosure for anything the creator posts themselves.

Before anyone reaches your shortlist we check: where their audience is and how old it is (from the marketplace or the platform’s creator tools), engagement compared with follower count, sudden follower jumps or generic comments that suggest bought followers, their last 30 posts for anything off-brand, and past brand work and competitors. Nobody is booked without your approval.

You do, directly: through the creator marketplace or on the creator’s own invoice. We never hold your money, and every fee is agreed with you before anything is booked.

Spark Ads codes and partnership-ad permissions have end dates. We log every one and renew or replace the content before it expires, so ads don’t stop without warning.

By default, yes: micro-creators work with several brands. If you’d like exclusivity in your category for a set period, we agree it up front, usually for a higher fee.

Yes. Raw clips are part of every brief, so we can cut extra hooks, lengths and formats from one shoot and test more versions without paying for more videos.

Usually you ship it, using the addresses from the marketplace, so stock and returns stay with you. We send the list and chase delivery so filming stays on schedule.

Creators use original audio or tracks cleared for business use, such as TikTok’s Commercial Music Library or Meta’s Sound Collection. Popular chart songs can’t be used in ads without a licence, so we check every video before it runs.

Yes, where available. Google has been rolling out partnership ads that run creators’ YouTube videos through Google Ads. If it isn’t available in your account yet, we run the creator’s video from your own channel instead.

We focus on micro-creators, because they produce ad-ready content at a price that can be tested properly and judged on sales. For larger influencer campaigns aimed at reach, we can point you to specialist partners.

Yes: AI UGC-style ads. We make talking-to-camera videos with licensed AI presenters, scripted from your real benefits and offers. They cost far less and take days, not weeks, so they’re a good way to find the hooks and angles that work before paying creators to film the winners. AI presenters never pose as real customers or give reviews.

Enough to test each creator fairly: as a rough guide, at least £1,500 to £2,000 a month on the platform you’re testing, on top of creator fees. Below that, results take too long to read.