01
Smart+ campaigns
TikTok's AI-driven campaign type, with the right parts automated and the right controls kept. See our Smart+ best practices.
TikTok ads agency, built to sell.
Native, creator-style TikTok campaigns and Smart+, judged on sales and leads, not views.
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@stillpoint Sponsored
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Shop nowCost per purchase£14▼ 22%
New customers+38%
In short
Brightpace is a UK TikTok ads agency. We run native, creator-style ads to your website or app with Smart+, Spark Ads and lead generation, track them with the Events API, and measure them on sales and leads.
- Best for
- Brands that can produce regular short-form video
- Includes
- Smart+, Spark Ads, lead generation and Events API tracking
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Brightpace runs TikTok advertising for UK brands: native, creator-style ads, Smart+ campaigns and Spark Ads, backed by accurate tracking and judged on revenue and leads. Run by a senior specialist, on 30-day rolling contracts.
TikTok rewards ads that look like TikTok. Polished TV-style ads usually get scrolled past; content that feels native, with a strong hook in the first seconds, gets watched and acted on.
The platform is also increasingly automated, so creative volume and clean conversion data now matter more than targeting settings. We bring both, and hold every campaign to your commercial numbers.
PlacementsThe For You feed and TikTok Search
Best foreCommerce websites, consumer brands, apps, events and lead generation
FormatsIn-feed video, Spark Ads, carousel, catalogue and lead ads
Measured withTikTok Pixel, Events API and lift studies
(01) What we run
TikTok advertising, done natively.
02
Spark Ads & creator content
Boosting organic posts from your account or from creators (with their permission), so ads keep their engagement and feel native to the feed.
03
Lead generation
TikTok instant forms or website leads, with lead quality fed back so TikTok optimises toward leads that turn into customers.
04
Creative strategy & testing
Hooks, formats and scripts built for TikTok, produced with our AI creative add-on, by your team or with creators, then tested in a structured framework.
05
Audiences & first-party data
Customer lists, website and engagement audiences, exclusions and lookalikes built from your first-party data.
06
Pixel & Events API
The TikTok Pixel plus the Events API, TikTok's server-side connection, so conversions aren't lost and the algorithm learns from accurate data.
(02) How we work
How we run TikTok ads.
- 01
Tracking first
Pixel and Events API set up with the right events and values, so TikTok optimises towards sales and leads.
- 02
Native creative at volume
Several distinct concepts and hooks at launch, built for sound-on, vertical viewing, then a steady rhythm of new ads as the winners fatigue.
- 03
Learn, then scale
Give automation enough budget and time to learn, cut what doesn't work, and scale the campaigns that hit your targets.
Founder-led management
The person you speak to is the person running your account, every day.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) Measurement
Measuring what TikTok really adds.
TikTok often drives sales that its own reporting under-counts (people see an ad, then search for you on Google days later), and it can also over-credit view-through conversions. Neither the platform view nor last-click analytics tells the whole story.
We combine TikTok's reporting with blended results such as MER, branded search trends, post-purchase "how did you hear about us?" surveys, and holdout or lift tests where volumes allow. Read more in our guide to incremental attribution, or try the incrementality calculator.
More on how we measure: measurement & incrementality testing.
(05) Go deeper
Guides, tools and related services.
Based in the United Kingdom, Brightpace runs TikTok ads for brands in London and across the country, as part of one plan with PPC & paid search, paid social, programmatic and ChatGPT ads. New to the terms? See our performance marketing glossary.
Guides and tools: TikTok Smart+ best practices, How to market to Gen Z with paid media, Creative testing frameworks, First-party data and targeting.
Other platforms we run: Meta ads agency, LinkedIn ads agency for B2B & SaaS, Google Ads management, Google Shopping & Performance Max agency, Microsoft Ads agency UK, YouTube ads agency UK, or see all paid social.
(06) FAQ
TikTok ads questions.
Anything else, ask the person who would run your account.
Ask a question →01What does a TikTok ads agency do?
A TikTok ads agency plans, creates and manages advertising on TikTok: campaign set-up including Smart+, creative strategy and testing, Spark Ads, audiences, tracking with the Pixel and Events API, and reporting on sales or leads.
02Do TikTok ads work for B2B?
Sometimes, for products bought by individuals, such as software for small businesses or professional courses. For precise targeting by company and job title, LinkedIn is usually the better choice.
03What are Spark Ads?
Spark Ads let you promote organic TikTok posts, from your own account or from creators who give permission, as ads. They keep the original likes, comments and profile link, which often makes them feel more native.
04What is TikTok Smart+?
Smart+ is TikTok's AI-driven campaign type, where you choose which parts (targeting, budget, placements and creative) to automate. It works best with accurate tracking and a good range of creative.
05How much should I spend on TikTok ads?
Enough for the algorithm to get regular conversions so it can learn. A budget that only produces a handful of conversions a week makes optimisation slow. Work back from your target cost per acquisition with our free ad budget calculator.
06Do you make TikTok ads?
Yes. With our AI creative add-on we produce TikTok ads with AI, checked by a person before they run. We also work with your team or creators, and boost their content with Spark Ads.
(07) Next step
Make TikTok ads pay. → Tell us about your accounts and goals and we’ll arrange a conversation. Want a deep-dive first? Start with a paid audit.