01
Account-based marketing
Target-account lists uploaded as Matched Audiences, so campaigns reach the buying groups at the companies you actually want to win.
LinkedIn ads agency, built for pipeline.
B2B campaigns targeted by company, job title and seniority, judged on qualified pipeline.
In short
Brightpace is a UK LinkedIn ads agency for B2B companies. We target by company, job title and seniority, use Lead Gen Forms and Thought Leader Ads, connect results to your CRM and judge campaigns on pipeline and revenue.
- Best for
- B2B firms selling high-value products or services
- Includes
- Account-based targeting, Lead Gen Forms and CRM tracking
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Brightpace runs LinkedIn advertising for B2B and SaaS brands, reaching the people who buy by company, job title and seniority, and tying every campaign to pipeline and revenue in your CRM. No setup fee, and a 30-day rolling contract.
LinkedIn is the only major social platform where you can target by employer, job title, seniority and industry with real accuracy. That precision costs more per click than other platforms, so the job is to make every impression count.
That means tight audiences built around your ideal customers, content worth engaging with, and measurement that follows leads through to closed deals.
PlacementsLinkedIn feed, messaging and the LinkedIn Audience Network
Best forB2B, SaaS, professional services and recruitment
FormatsSingle image, video, document, carousel, Thought Leader and Conversation ads
Measured withInsight Tag, Conversions API and CRM data
(01) What we run
B2B advertising, done properly.
02
Lead generation
LinkedIn Lead Gen Forms or website leads, synced to your CRM and followed through to qualified opportunities.
03
Thought Leader Ads
Promoting posts from your founders and team, which often earn more attention than company-page ads. Useful for building trust in long sales cycles.
04
Document & video ads
Guides, reports, demos and case studies delivered in the feed, to educate buyers before you ask for a meeting.
05
Retargeting & nurture
Sequenced campaigns to video viewers, website visitors and people who opened a lead form, moving them from awareness to a sales conversation.
06
Conversions API & CRM tracking
The Insight Tag plus LinkedIn's Conversions API, with qualified leads and deals from your CRM sent back, so LinkedIn optimises towards pipeline. See first-party data.
(02) How we work
How we run LinkedIn ads.
- 01
Define the buying group
Your ideal customer profile, target accounts and the roles involved in a purchase, so budget only goes to people who can buy.
- 02
Lead with value
Useful content and Thought Leader Ads to build familiarity, then clear offers (a demo, a consultation, a trial) for people ready to talk.
- 03
Measure to pipeline
Leads tracked through your CRM to opportunities and revenue, with budget moved to the audiences and messages that produce deals.
Founder-led management
The person you speak to is the person running your account, every day.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) B2B & SaaS
LinkedIn for B2B and SaaS, measured on pipeline.
For B2B SaaS, LinkedIn reaches the buying group before they search: target accounts from your CRM, the roles involved in a purchase, and people who started a trial or booked a demo but didn’t convert. We run it alongside Google Ads, which captures demand once people search, and send trial starts, demos, opportunities and closed deals back to LinkedIn so it optimises to pipeline, not form fills. See how we work as a SaaS PPC agency.
B2B sales cycles are long and involve several people, so a form-fill today might become a deal in six months, or never. Judging LinkedIn on cost per lead alone rewards cheap, low-quality leads.
We track leads into your CRM and report on pipeline and revenue, compare target-account engagement against accounts we don't advertise to where volumes allow, and keep reporting tied to commercial outcomes. See how we work with B2B and SaaS brands.
More on how we measure: measurement & incrementality testing.
(05) Go deeper
Guides, tools and related services.
Based in the United Kingdom, Brightpace runs LinkedIn ads for brands in London and across the country, as part of one plan with PPC & paid search, paid social, programmatic and ChatGPT ads. New to the terms? See our performance marketing glossary.
Guides and tools: What LinkedIn ads cost in the UK, The 10 best LinkedIn Ads agencies in the UK, B2B performance marketing, First-party data and targeting, Commercial alignment beats channel metrics, LTV:CAC calculator.
Other platforms we run: Meta ads agency, TikTok ads agency, Google Ads management, Google Shopping & Performance Max agency, Microsoft Ads agency UK, YouTube ads agency UK, or see all paid social.
(06) FAQ
LinkedIn ads questions.
Anything else, ask the person who would run your account.
Ask a question →01What does a LinkedIn ads agency do?
A LinkedIn ads agency plans and manages B2B advertising on LinkedIn: audience and account targeting, content and ad formats, lead generation, tracking with the Insight Tag and Conversions API, and reporting on pipeline and revenue.
02Are LinkedIn ads worth the cost?
They are when a customer is valuable enough. Clicks usually cost more than on Meta or Google, but LinkedIn reaches decision-makers by company and job title with an accuracy other platforms can't match. Judge it on pipeline and revenue rather than cost per click.
03How much should I spend on LinkedIn ads?
LinkedIn's minimum budgets are low, but meaningful tests usually need more because clicks cost more than on other platforms. Work back from the value of a customer and your sales conversion rates. Our LTV:CAC calculator helps set what you can afford.
04What are LinkedIn Thought Leader Ads?
Thought Leader Ads let a company promote posts from individual people, such as founders or employees, as ads. They often feel more personal and earn more engagement than posts from a company page.
05Should I use LinkedIn or Meta for B2B?
LinkedIn is best for precise targeting by company, role and seniority, especially for high-value deals. Meta can be cheaper for reaching small-business owners or retargeting. Many B2B brands use both, with LinkedIn for targeting and Meta for scale.
06Do you run LinkedIn ads for SaaS companies?
Yes. For B2B SaaS we target the buying group at your target accounts, promote demos, trials and founder-led content, and feed trial starts, opportunities and closed deals from your CRM back to LinkedIn, so campaigns are judged on pipeline and CAC payback. It suits sales-led and higher-value SaaS best; for low-price self-serve products, search and Meta are often cheaper.
07Can you run LinkedIn and Google Ads together for SaaS?
Yes, and it usually works best that way. LinkedIn builds demand among the right companies and roles; Google Ads captures it when they search for a solution or your brand. We plan both as one budget, measured on the same pipeline numbers from your CRM.
08How do you measure LinkedIn ads?
We connect LinkedIn to your CRM and report on qualified leads, opportunities and revenue, so budget goes to the audiences and messages that produce deals.
(07) Next step
Make LinkedIn ads pay. → Tell us about your accounts and goals and we’ll arrange a conversation. Want a deep-dive first? Start with a paid audit.