01
Merchant Center & feed optimisation
Titles, product types, GTINs, images and attributes improved, disapprovals fixed, and supplemental feeds added, so products show for the right searches.
Google Shopping agency, built for margin.
Shopping and Performance Max on a clean feed, with targets set from your margins.
Sponsored · Shop the results
Verve Glide 3 £89.00 VVerve Running ★★★★★ Free delivery
Verve Tempo £110.00 VVerve Running ★★★★★ Free delivery
Verve Trail X £125.00 VVerve Running ★★★★★ Free delivery
Return on ad spend5.4x▲ 0.7
New customers+29%
In short
Brightpace is a UK Google Shopping agency for online retailers. We optimise your Merchant Center feed and manage Standard Shopping and Performance Max to profit, so budget goes to the products that make you money.
- Best for
- Shopify and other online shops with a product feed
- Includes
- Feed optimisation, Shopping and Performance Max
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Brightpace runs Google Shopping and Performance Max for UK eCommerce brands, from Merchant Center and feed optimisation to margin-aware bidding, so your best products win the clicks that make money. Run by one senior specialist, with no lock-in.
For most online retailers, Shopping ads are the biggest revenue driver on Google, and the product feed is the targeting. Google decides which searches your products appear for based on your titles, descriptions and attributes, because there are no keywords to bid on.
Performance Max then adds automation across all of Google's channels. Left to itself, it will happily spend on low-margin products and on customers who already know you. Structure, feed quality and profit data are what keep it honest.
PlacementsSearch results, the Shopping tab, YouTube, Display, Discover, Gmail and Maps
Best foreCommerce brands and retailers with a product feed
FormatsShopping ads, Performance Max and Demand Gen
Measured withEnhanced conversions, profit data and incrementality tests
(01) What we run
Shopping and Performance Max, end to end.
02
Performance Max
Campaigns structured by margin or product performance, with audience signals, brand exclusions and negative keywords. See our Performance Max best practices.
03
Standard Shopping
Used alongside Performance Max where you need tighter control over specific products, brands or tests.
04
Margin-based bidding
Custom labels by margin and price band, and ROAS targets set from your margins, moving towards profit on ad spend. Find your break-even with the ROAS calculator.
05
New customer acquisition
Customer lists used to value new buyers above repeat ones, so growth isn't just existing customers clicking ads. See first-party data.
06
Tracking & enhanced conversions
Accurate purchase values, enhanced conversions and Consent Mode, so Smart Bidding learns from the right data. See our Google Ads quick wins.
(02) How we work
How we run Google Shopping.
- 01
Fix the feed and tracking
Merchant Center errors cleared, titles and attributes improved, and purchase values checked. Everything else depends on this.
- 02
Structure by profit
Products grouped by margin and performance (heroes, steady sellers and low-margin lines), each with targets that make sense for it.
- 03
Scale what's incremental
Budget moved to products and campaigns that bring new customers and profit, with brand and repeat-customer spend kept in check.
Founder-led management
The person you speak to is the person running your account, every day.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) Measurement
Measuring what Shopping really adds.
Performance Max reports can look excellent while much of the spend goes on brand searches and existing customers who would have bought anyway. Platform ROAS alone doesn't tell you whether the campaigns are growing the business.
We use brand exclusions and new-customer reporting, check results against blended revenue and MER, and use Google's experiments or geo holdout tests where volumes allow. Read what is a good ROAS? or try the incrementality calculator.
More on how we measure: measurement & incrementality testing.
(05) Go deeper
Guides, tools and related services.
Based in the United Kingdom, Brightpace runs Google Shopping for brands in London and across the country, as part of one plan with PPC & paid search, paid social, programmatic and ChatGPT ads. New to the terms? See our performance marketing glossary.
Guides and tools: Google Shopping for Shopify stores, Shopify PPC agency, Performance Max best practices, Performance Max vs Standard Shopping, What is a good ROAS?, Black Friday paid media plan, Christmas and January sales plan, eCommerce performance marketing.
Other platforms we run: Meta ads agency, TikTok ads agency, LinkedIn ads agency for B2B & SaaS, Google Ads management, Microsoft Ads agency UK, YouTube ads agency UK, or see all paid search.
(06) FAQ
Google Shopping questions.
Anything else, ask the person who would run your account.
Ask a question →01What is the difference between Google Shopping and Performance Max?
Standard Shopping campaigns show product ads on Google Search and the Shopping tab, with more manual control. Performance Max uses one campaign and automated bidding to show ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps.
02Do I need Performance Max to run Shopping ads?
No. Standard Shopping campaigns still exist and are useful for control and testing. Many retailers use Performance Max as the main campaign type, with Standard Shopping for specific products or brands.
03Why are my products disapproved in Merchant Center?
Common causes are missing or incorrect GTINs, prices or availability that don't match the website, missing shipping or returns information, image problems and policy issues. The Merchant Center diagnostics show the reason for each product.
04How do I improve my Google Shopping feed?
Start with product titles: put the most searched terms first, such as brand, product type and key attributes. Then add accurate product types, GTINs, colours, sizes and high-quality images. Supplemental feeds let you improve data without changing your website. On Shopify, our free Shopify product checker shows which products need work first.
05What is a good ROAS for Google Shopping?
It depends on your margins. Break-even ROAS is 1 divided by your gross margin, so a 40% margin needs at least 2.5x just to break even. Use our ROAS calculator to set targets from your own numbers.
06Do you run Microsoft Shopping too?
Yes. Microsoft Advertising runs Shopping campaigns on Bing and its partner network, and Google Shopping campaigns can usually be imported, so it is often a low-effort extra source of sales.
(07) Next step
Make Google Shopping pay. → Tell us about your accounts and goals and we’ll arrange a conversation. Want a deep-dive first? Start with a paid audit.