Travel PPC that fills your bookings

A travel PPC agency, or travel marketing agency, runs Google Ads and paid social for hotels, holiday lets, tour operators and travel brands, capturing people searching for a trip and winning them back from the online travel agents so they book direct. The work centres on seasonal budgets, brand and destination searches, and tracking booking revenue.

Protect your brand searches so online travel agents don’t take bookings you would have won anyway, run search campaigns that make booking direct the obvious choice, and use remarketing to bring back people who looked but didn’t book, all measured on booking revenue.

Usually yes. Online travel agents and competitors often bid on hotel and brand names, so a modest brand campaign helps protect direct bookings. We test and measure it properly so you only pay for what’s genuinely incremental.

Earlier than most expect. People research trips well before they book, and the new year is traditionally a busy booking period for UK holidays. We plan budgets around your booking windows and peaks rather than spreading them evenly across the year.

Google captures people actively searching for destinations and places to stay, while Meta, TikTok, YouTube and Pinterest inspire people who haven’t chosen yet. Most travel brands need both, working together as one plan.

Work back from what a booking is worth and what it would otherwise cost you in booking-site commission. A sensible starting point is around £2,000 a month, weighted towards your booking peaks.

Often, yes. Online travel agents commonly charge hotels and operators a commission of around 15–25% of the booking value. If your advertising cost per direct booking stays below that (and those guests wouldn’t have booked direct anyway), paid media is the cheaper channel, and you keep the customer relationship.

Travel has long booking windows, so we track booking values, use conversion windows that match how long people take to decide, and import phone or offline bookings where we can. We judge results on total direct booking revenue against total ad spend, instead of each platform’s own claims.

No. We focus on Google Search, Performance Max, Microsoft Advertising and paid social. If you use a metasearch or Hotel Ads provider, we can work alongside them so brand and direct-booking campaigns don’t compete.

Smaller travel businesses rarely have enough paid media work for a full-time specialist, and peaks make the workload uneven. An agency on a rolling contract gives you senior expertise without a salary; larger brands often move in-house over time. Our guide to the cost of in-housing versus an agency compares the options.