Wellness marketing that builds loyal customers

A PPC and paid social agency for wellness brands, or wellness marketing agency, runs Meta and TikTok campaigns to build demand, and Google search and Shopping to capture people already looking, for gyms, studios, spas and supplement brands. Health-related ads face extra platform rules and UK advertising codes, so a good agency keeps claims compliant and optimises toward members and customers who stay.

Yes, within the rules. Both platforms have health and wellness policies covering claims, imagery and in some cases targeting and data use, and UK advertising must follow the ASA’s CAP Code. Supplements may only use authorised health claims. We build campaigns to work within all of these.

Local search and Maps ads capture people already looking, while paid social with genuine, community-led creative reaches people who haven’t started searching. Intro offers work best when campaigns are optimised to members who stay.

Motivation peaks around the New Year, before summer and when routines restart in September. We plan budgets and offers around those moments while keeping always-on activity running, so you’re not starting from scratch each peak.

On members, bookings, subscribers and revenue, ideally over their lifetime. We track conversions accurately, feed outcomes back to the platforms, and judge performance on customers who stay rather than first-month cost alone. We also look at incrementality, especially for retargeting and existing members, so budget goes to ads that bring in customers who wouldn’t have joined anyway.

Work back from what a member is worth over the time they stay. A sensible starting point for a single site is around £1,000 a month, with more for multi-site groups or brands selling nationally.

They can, if you measure what happens next. We track how many trial or intro-offer customers become paying members, feed that back to the ad platforms, and judge campaigns on members who stay, so you don’t fill classes with people who never return.

We can run creator content as partnership or Spark ads and advise on what to make and test. We don’t manage influencer programmes, and producing new ads is an optional AI creative add-on, quoted up front.

Single-site gyms, studios and spas rarely need a full-time paid media specialist. An agency on a rolling contract gives you senior expertise without the salary; larger groups and national brands often build an in-house team over time. Our guide to the cost of in-housing versus an agency compares the options.