The 10 best eCommerce PPC agencies in the UK (2026)

The best eCommerce PPC agency for your shop depends on what you need beyond the ads: some agencies are pure paid media specialists, some also build and run Shopify or Adobe Commerce stores, and some bring creative or SEO under the same roof. What they should all share is a focus on profit, not just ROAS. Below are ten good UK options, what each is genuinely best for, and the questions to ask before you hand over your Google Shopping and Meta budgets.

Full disclosure: this list is written by Brightpace, and we’ve put ourselves at number one. We’d rather say that plainly than pretend to be neutral. Everything we say about the other nine is based on their own websites and trade press, and each is strong at something, so use the “best for” labels to find your fit, even if it isn’t us.

How we chose

Every agency on this list:

• Runs paid media for online shops: Google Shopping, Performance Max, paid social or all three
• Works with UK retailers and brands, from a UK base
• Has a clear eCommerce focus, whether as a paid media specialist or as an eCommerce agency with a paid media team

We’ve ordered the list by who we’d recommend for a typical online shop that wants its ad spend judged on profit, which is, admittedly, the brief we built Brightpace around.

At a glance

The 10 best eCommerce PPC agencies in the UK

1. Brightpace

Best for: online shops that want Google Shopping, Performance Max and Meta run to profit, not just ROAS.

Yes, this is us. Brightpace is a founder-led UK eCommerce PPC agency, founded by a former Performance Marketing Manager at Ticketmaster. We run Google Shopping and Performance Max, Meta and TikTok for online shops, with the work tied to margin rather than revenue alone.

Why we’d put ourselves first:

• Targets by margin. Products grouped by margin with custom labels, each with its own target, so your best products get the budget. Our ROAS calculator shows your break-even.
• New customers, not just repeat ones. Performance Max set up to find new buyers and kept away from your brand searches. See Performance Max vs Standard Shopping.
• Judged on profit. We report MER and POAS, not just what each platform claims.
• Clear pricing. A monthly fee agreed up front, no setup fee and a 30-day rolling contract.

Worth knowing: we don’t build or redesign stores. If you want your Shopify build and your ads from one partner, a Shopify agency further down this list may suit you better.

2. Bark London

Best for: scaling eCommerce brands that want paid media, creative and data science in one team.

London-based Bark London describes itself as a specialist performance marketing agency for eCommerce brands. It covers paid social, paid search and TikTok, makes ad creative including content shoots and UGC, and offers data science such as attribution modelling and lifetime value analysis.

3. PPC Geeks

Best for: small and mid-sized online shops on Shopify, Magento or WooCommerce.

PPC Geeks is a specialist PPC agency headquartered in Knutsford, Cheshire, with bases in London and the Lake District. It focuses on eCommerce, including Google Shopping and Performance Max. A good fit for shops that want a dedicated PPC team without the overheads of a large agency.

4. ClickSlice

Best for: online shops that want SEO and Google Shopping from one agency.

London-based ClickSlice was founded in 2016 as an eCommerce SEO agency and expanded into a full-service eCommerce growth agency in 2024, adding Google Ads, Google Shopping and paid social. A natural option if organic search is already a big channel for you.

5. The Good Marketer

Best for: small and medium online shops that want Google Shopping on published packages.

London-based The Good Marketer was founded in 2017 and works mainly with small and medium-sized businesses. Google Shopping is its headline service, alongside Google Search, Microsoft Ads, paid social on Meta and TikTok, SEO and Shopify development. It publishes its monthly packages, which makes costs easy to compare.

6. Velstar

Best for: larger Shopify brands that want build, retention and paid media together.

Liverpool-based Velstar is a Shopify agency that strengthened its paid media offer in 2024 by acquiring Yatter, a Scottish PPC and paid social agency. It also partners with email and loyalty platforms such as Klaviyo, which suits brands that want acquisition and retention planned together.

7. Swanky

Best for: direct-to-consumer subscription brands on Shopify.

Swanky is a Shopify Plus agency founded in 2010 and headquartered in Exeter. Its growth team runs PPC and paid social alongside SEO and email, and it specialises in DTC subscription brands, particularly food and drink, pet care, and health and wellness.

8. PushON

Best for: retailers on Adobe Commerce (Magento).

PushON is a Manchester-based eCommerce consultancy with offices in Bristol and Edinburgh, and Adobe Commerce (Magento) is one of its specialities. Its paid media team runs PPC and Meta campaigns, and it has been adding TikTok and Amazon advertising.

9. Visualsoft

Best for: retailers that want their platform, design and marketing from one supplier.

Founded in 1998, Visualsoft is headquartered in Stockton-on-Tees, with offices in Newcastle and Manchester. It combines its own eCommerce platform and store design with marketing services including paid search. It also offers a “Shared Success” model linked to clients’ online sales, which some retailers prefer to a fixed fee.

10. Embryo

Best for: retailers that want search-first paid media, with affiliates included.

Embryo is an independent, search-first agency founded in 2015 and based in Manchester. Its paid offer covers PPC, Google Shopping, paid social and affiliate marketing, and it won the paid media brief for home retailer The Range across paid search, Shopping, affiliates and paid social.

How to choose an eCommerce PPC agency

1. Do they set targets from your margins? One ROAS target for a whole shop overspends on low-margin products and starves the best ones. Ask how they’d group your catalogue.
2. Who owns the product feed? Google Shopping and Performance Max are only as good as your feed. Ask who fixes titles, images and attributes. Our Google Shopping for Shopify guide explains what good looks like.
3. How do they handle Performance Max? Ask how they keep it from spending on your brand searches and how they report new customers separately.
4. What will they report? Total revenue against total ad spend, profit and new customers, not just each platform’s ROAS. See MER vs ROAS vs POAS.
5. How do they plan for peaks? Black Friday and Christmas need budgets and creative ready weeks ahead. See our Black Friday plan.
6. Contract and ownership. Prefer rolling terms, and keep your Google Ads, Merchant Center and Meta accounts in your name.

Frequently asked questions

Should I use a Shopify agency or a PPC agency for my ads?

A Shopify agency is a good choice if you want your store and your marketing from one partner. A specialist PPC agency is often stronger on the ads themselves. Many shops use a Shopify agency for the build and a paid media specialist for Shopping and Meta.

What’s a good ROAS for an online shop?

It depends on your margins. A shop with high margins can make a profit at a lower ROAS than one with thin margins. Our guide to what makes a good ROAS shows how to work out your break-even.

How much should an online shop spend on Google Shopping?

Enough to give Google’s bidding enough sales to learn from. For most shops that’s around £1,500 a month or more, depending on your conversion rate and cost per click. Our ad budget calculator works back from the sales you want.

In short

The UK’s best eCommerce PPC agencies range from paid media specialists to Shopify and Adobe Commerce agencies with paid media teams. Decide whether you want one partner for store and ads or a specialist for the ads alone, then judge each on how they set targets from margin, who owns the feed, how they control Performance Max, what they report and whether you keep your accounts.

Sources

Each agency’s own website, checked for services and locations, plus trade press where noted. Last checked October 2026.

• Bark London, Bark London
• PPC Geeks, PPC Geeks
• About ClickSlice, ClickSlice
• Google Shopping management, The Good Marketer
• Liverpool ecommerce specialist acquires Scottish PPC and social agency, Prolific North
• About Swanky, Swanky
• PushON expands team with new senior hires, CMOtech UK
• Visualsoft, Visualsoft
• The Range picks Manchester agency for digital boost, Decision Marketing
• Embryo, Embryo

Want Shopping and Meta judged on profit? See how we work as an eCommerce PPC agency or let’s chat.