Google Search Ads & AI Max
High-intent search campaigns built on tight structure, strong keywords and negative lists. Where it fits, we add AI Max with guardrails, so you pick up new searches without losing control. More on Google Ads management →
PPC management, built for performance.
Google Ads and Microsoft Ads, run by a senior specialist and judged on revenue and profit.
Sponsored
VVerve Running
Pink Trainers | Free Next-Day Delivery Lightweight and cushioned. Free returns within 60 days.
New inBestsellersSale
Conversions+46%
Cost per acquisition£23 ▼ 31%
Wasted spend removed£4.1k
In short
Brightpace is a UK PPC agency offering PPC management for Google Ads and Microsoft Advertising. We manage Search, Shopping, Performance Max and YouTube campaigns, with conversion tracking set up properly and every account judged on revenue and profit rather than clicks.
- Best for
- Lead generation and online shops that want profitable search growth
- Channels
- Google Ads, Microsoft Advertising, Shopping, Performance Max, YouTube
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Pay-per-click is the fastest way to buy high-intent demand, and the fastest way to waste a budget.
Our job is to turn paid search into profit, so every campaign is tied back to your revenue, margin and growth. A low cost per click is nice. A profitable account is the point.
Google's automation now makes many of the moment-to-moment decisions, from bids to which searches trigger your ads. That makes the inputs more important than ever: clean conversion data, a sensible structure for Smart Bidding and Performance Max, strong ads and landing pages, and profit-aware ROAS and CPA targets set from your margins (here's why channel metrics mislead). That's where we focus.
(01) What we run
Full-funnel pay‑per‑click.
Performance Max
Performance Max with margin-aware targets and first-party audiences as signals, so automation finds new customers and brings back the people most likely to convert, without eating your profit.
Microsoft Advertising (Bing)
Often overlooked and often cheaper than Google, which makes it one of the easier extra wins in search. More on Microsoft Ads →
Demand Gen & YouTube
Prospecting and remarketing across YouTube, Discover, Gmail and the Google Display Network, held to the same commercial standards as search. More on YouTube ads
Google Shopping
Profitable Shopping campaigns for retailers, with feed optimisation and margin-aware targets so scale never eats your profit. More on Google Shopping →
Tracking & measurement
Accurate conversion tracking with enhanced conversions and server-side tracking, offline conversions from your CRM so Google learns which leads became customers, and profit-based targets, so the platforms optimise towards revenue and qualified leads. We also test brand search for incrementality, so you don’t pay for clicks you’d have won for free.
(02) How we work
From audit to profitable scale.
- 01
Audit & plan
We review your account, tracking and economics (the same process as our Google Ads audit checklist), then agree targets from your margins and a clear plan.
- 02
Fix the foundations
Conversion tracking, account structure, feeds and wasted spend first. These quick wins usually free up budget before we scale anything.
- 03
Optimise & scale
Weekly optimisation, structured testing and a monthly roadmap. Budget moves to what drives profit, and what works gets scaled.
Live daily dashboard
Your own dashboard, updated daily and built around your sales, leads and profit. Pick any date range, compare periods and download a PDF or CSV whenever you need it.
Founder-led management
The person you speak to is the person running your account, every day: a former Performance Marketing Manager at Ticketmaster.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap
Priorities, tests and targets agreed each month, so you always know what’s next.
Regular calls
Direct access to the person running your account, on a rhythm that suits you.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) UK & international
Senior paid search, wherever you are.
Based in the United Kingdom, Brightpace works with brands right across the country, and is built for multi-market growth: senior experience of running paid media across several European markets, with separate campaigns, budgets and targets for each country. Based in the capital? See our PPC agency London page. Running a smaller business? See our Google Ads agency for small businesses service, or our guides to what Google Ads cost and what PPC management costs in the UK. Working remotely keeps overheads low, so your fee pays for senior PPC expertise rather than an office or layers of account managers. Campaigns are tailored to your industry, from eCommerce, Shopify stores, SaaS and startups to B2B, law, financial services, entertainment, dental practices, home services and trades, travel and wellness.
Comparing agencies? See the 10 best PPC agencies in the UK, or our guide to the best performance marketing agencies in London, which includes a checklist for choosing, and our 12-point guide to choosing a PPC agency goes deeper. Pair PPC with paid social, programmatic and ChatGPT ads for a joined-up media plan.
(05) FAQ
PPC management questions.
Anything else, ask the person who would run your account.
Ask a question →01What is a PPC agency?
A PPC (pay-per-click) agency plans, runs and optimises paid advertising where you pay each time someone clicks, mainly on Google Ads and Microsoft Advertising. A good one is judged on the revenue and profit it brings in.
02What is PPC management?
PPC management is the ongoing work of running your pay-per-click advertising: planning campaigns, choosing keywords and audiences, writing and testing ads, setting bids and budgets, keeping tracking accurate and reporting on results. Done well, it’s judged on the sales and profit your ads bring in, not on clicks.
03How much does PPC management cost?
A monthly management fee agreed up front, scaled to your ad spend and scope, with no setup fee and a 30-day rolling contract. Your ad spend is paid directly to Google or Microsoft. Ask for a quote, or see our guide to what PPC management costs in the UK.
04What’s included in PPC management?
Strategy, campaign builds and day-to-day optimisation, conversion tracking, search term and budget management, ad testing, landing page recommendations, a live daily dashboard, weekly performance analysis, a monthly roadmap and regular calls, all with the founder.
05Which platforms do you run PPC on?
Primarily Google Ads (Search, Shopping, Performance Max, AI Max, Demand Gen, Display and YouTube) and Microsoft Advertising (Bing). We also run Paid Social and Programmatic as part of a joined-up media plan.
06Will I own my Google Ads account?
Yes. Your ad accounts, conversion tracking and data stay in your ownership. We work inside them with the access you grant. If we ever part ways, everything stays with you.
07Do you offer PPC audits?
Yes. Fixed-price paid audits, with a written report, a prioritised action plan and a walkthrough call. It’s a thorough, independent review you keep, whether or not you work with us afterwards.
08How quickly will I see results from PPC?
Search campaigns can drive traffic and leads within days, but meaningful optimisation takes a few weeks as the data builds and automated bidding learns. We start with quick wins, usually wasted spend and tracking fixes, then build on them.
09Do you work with businesses outside the UK?
Yes. Brightpace is a UK PPC agency working with brands across the country, including London, and is built for international growth, with senior experience of running paid media across several European markets. We work entirely remotely, so where you’re based doesn’t matter.
10What is the difference between PPC and paid search?
Paid search (search ads on Google and Microsoft) is the biggest part of PPC, but PPC also covers Shopping, Display, YouTube and paid social. In practice people use the terms interchangeably for search advertising.
(06) Next step
Make paid search pay. → Tell us about your account and goals and we'll arrange a conversation. Want a deep-dive first? Start with a paid PPC audit.