Static ads & carousels
Scroll-stopping images and carousels in every aspect ratio, built from your real products and brand assets.
AI ad creative, proven by testing.
More genuinely different ads, made faster. Planned by strategy, produced with AI and checked by a person.
One ideaVerve Running · “Lighter running”
VVerve Running Run lighter. Shop now
VVerve Running Your first marathon starts here. Shop now
VVerve Running Cushioned for every mile. Shop now
New concepts this month12
Every assetHuman-checked ✓
In short
Brightpace produces strategy-led ad creative with AI, checked by a person before it runs: statics, short video and copy for Meta, TikTok, YouTube and Google. It is an add-on to media management, tested and improved alongside the campaigns.
- Best for
- Clients who need more creative to test than they can make
- Formats
- Statics, short video and ad copy
- Available as
- An add-on to our media management
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Creative now does much of the targeting.
On Meta and TikTok, creative now does much of the targeting: the platforms use your ads to decide who sees them. That rewards brands with a steady supply of genuinely different concepts, which is the thinking behind Meta Andromeda and TikTok Smart+. Producing that much creative the traditional way is slow and expensive.
AI changes the economics. Used well, it turns a strong idea into many formats, hooks and variations in days. Used badly, it produces generic ads that look like everyone else’s. The difference is strategy before production, a human check on everything, and testing to prove what works.
MetaFeed, Stories & Reels
TikTokIn-feed video
YouTubeShorts & Demand Gen
Google AdsPerformance Max assets
LinkedIn & PinterestB2B creative, Pins & video
(01) What we run
Creative for every placement.
Short-form video & motion
Vertical video, animated statics and motion graphics, with hooks, captions and voiceover, for Reels, TikTok and Shorts.
Hooks, headlines & ad copy
Opening lines, headlines and primary text written and varied for each audience and angle, grounded in claims you can stand behind.
Variations & resizes
Winning concepts adapted into new hooks, formats and sizes for every placement, without a new shoot each time. Check any asset with our safe zone checker.
Product scenes & backgrounds
Your real product photography placed in new settings, seasons and lifestyles, so a single shoot goes much further.
Refreshes of existing assets
New life for creative you already own: fresh edits, cut-downs and angles that fight fatigue on your best performers.
(02) How we work
Strategy first, AI second.
- 01
Plan the concepts
Genuinely different angles, hooks and formats, based on what your customers care about and what your data says. Ten versions of the same ad don’t count.
- 02
Produce with AI, finish by hand
AI does the heavy lifting on production and variation; a person checks brand, accuracy and quality on every asset before it runs.
- 03
Test, learn, repeat
Concepts go into a structured testing framework. Winners are scaled and varied; the insight shapes the next batch.
New concepts every month
Genuinely different angles and hooks, planned from your data and what your customers care about.
Produced with AI, finished by hand
Every asset checked by a person for brand, accuracy and quality before it runs.
Every placement covered
Square, vertical and landscape versions, sized and safe-zone checked for each platform.
Structured creative testing
A clear testing plan, so you learn which concepts and hooks drive sales, not just clicks.
Creative in your live report
Which concepts, hooks and formats are winning, shown alongside sales and spend in your live daily dashboard.
Your brand guidelines as the brief
Your tone, colours and approved claims, followed on every asset.
(04) Our guardrails
AI, used responsibly.
Real products, real claims
We build from your actual products and approved claims. AI never invents results, features or prices.
No fake people or reviews
No invented customers, testimonials or reviews, and no real person’s likeness without permission.
On brand, human-checked
Your brand guidelines are the brief, and every asset is reviewed by a person before it goes live.
Within the rules
Each platform’s policies and AI labelling requirements, and the ASA’s CAP Code. Ads must never mislead.
(05) An add-on to media management
Made and tested by the same team.
AI creative is available alongside our paid social, PPC and programmatic management. Because the person making your ads also runs and analyses them, there’s no hand-off between “creative” and “performance”: results from each test go straight into the next brief, and budget moves to the concepts that actually drive sales.
It also works alongside your own team and creators. AI creative is a good way to get more from existing photography and video, and to test new angles quickly before investing in a bigger shoot. The platforms’ own AI tools, such as Meta’s Advantage+ creative, Google’s asset generation in Performance Max and TikTok’s Symphony, are useful too, and we use them where they help, with the same human check.
(06) FAQ
AI creative questions.
Anything else, ask the person who would run your account.
Ask a question →01What is AI ad creative?
AI ad creative is advertising (static images, carousels, short videos and copy) produced with the help of generative AI tools. At Brightpace, every piece starts from a strategy and your real brand and product assets, is produced with AI, then checked and finished by a person before it runs.
02Can I buy AI creative on its own?
AI creative is an add-on to our media management. That’s deliberate: creative works best when the person making it also sees how it performs, so every test feeds straight into the next batch.
03Won’t AI ads look generic or fake?
They can, if AI is used without a strategy or a human eye. We start from a clear concept and your brand guidelines, use AI to produce and vary it, and review every asset by hand, so the ads look like your brand.
04Do you use AI to create fake people or testimonials?
No. We don’t create fake customers, reviews or testimonials, and we don’t use real people’s likeness without permission. We build from your real products, real claims and real customer proof. AI helps us present them in more ways, faster.
05Is AI-generated creative allowed on Meta, TikTok and Google?
Yes, within each platform’s policies. Some require or apply labels to AI-generated or altered content in certain situations, and UK ads must follow the ASA’s CAP Code. AI-made or not, ads must not mislead. We check every asset against these rules before it goes live.
06How many ads will I get?
It depends on your spend and how quickly your creative fatigues. The aim is enough genuinely different concepts to test each month, plus variations of the winners for every placement.
07Can you work with our existing creative and creators?
Yes. AI is ideal for getting more from what you already have: new edits, formats, backgrounds and copy from existing photography and video, alongside anything your team or creators produce.
(07) Next step
More ideas, tested faster. → Tell us about your brand and the channels you run, and we'll show you how AI creative would fit alongside your media.