The 10 best B2B PPC agencies in the UK (2026)

The best B2B PPC agency in the UK is the one that fits how you sell: your deal size, your sales cycle, who you sell to and how much of the work you want one agency to cover. B2B PPC is a different job from eCommerce PPC. Search volumes are smaller, clicks cost more, a form fill isn’t a sale, and the deal often closes months later in a CRM that Google Ads and LinkedIn can’t see. Below are ten good B2B PPC agencies, what each is genuinely best for, and the questions that separate a good fit from an expensive mistake.

Full disclosure: this list is written by Brightpace, and we’ve put ourselves at number one. We’d rather say that plainly than pretend to be neutral. Everything we say about the other nine is based on their own websites, and each is strong at something, so use the “best for” labels to find your fit, even if it isn’t us.

How we chose

Every agency on this list:

• Runs B2B paid search as a core service, usually alongside LinkedIn Ads, not as an add-on to web design
• Works with UK businesses, from a UK base
• Has a clear B2B focus, whether that’s a sector (software, tech, industrial), a size of client, or a model like HubSpot-led growth

We’ve ordered the list by who we’d recommend for a typical UK B2B business that wants senior, commercially focused PPC tied to real pipeline, which is, admittedly, the brief we built Brightpace around.

At a glance

The 10 best B2B PPC agencies in the UK

1. Brightpace

Best for: B2B businesses that want senior, founder-led PPC judged on qualified pipeline, not cost per lead.

Yes, this is us. Brightpace is a founder-led UK B2B PPC agency, founded by a former Performance Marketing Manager at Ticketmaster. You work directly with the person running your account across Google Ads, Microsoft Ads and LinkedIn Ads, with B2B and SaaS as core sectors.

Why we’d put ourselves first:

• Pipeline, not form fills. We feed qualified leads, opportunities and closed deals from your CRM back into the platforms with offline conversion imports and enhanced conversions for leads, so Smart Bidding chases buyers, not students and competitors.
• Targets from your economics. Bids are set from deal value, close rates and payback. Our free LTV:CAC calculator shows the maths.
• Search first, LinkedIn where it pays. Most B2B companies start with high-intent search and add LinkedIn’s company and job-title targeting as results come in. See what LinkedIn ads cost in the UK.
• Clear terms. A monthly fee agreed up front, no setup fee, a 30-day rolling contract, and your ad accounts stay in your name.

Worth knowing: we’re a deliberately small, senior operation focused on paid media. We don’t do SEO, content, ABM platforms or outbound, so if you want one agency for the whole demand engine, a full-service option further down this list may suit you better.

2. Gripped

Best for: growth-stage B2B SaaS and tech companies that want paid media inside a wider demand generation programme.

Founded in 2017 and based in London, Gripped works with B2B SaaS and tech companies, typically from Series A onwards. Its paid media covers Google Ads (search, display and Performance Max) and LinkedIn Ads (sponsored content, conversation ads and lead gen forms), alongside strategy, ABM, SEO, GEO and web. It says it has worked with more than 160 SaaS, AI and tech clients. It doesn’t take on pre-product-market-fit companies.

3. Team4

Best for: scaling B2B SaaS companies that want paid search and LinkedIn run as one demand generation programme.

London-based Team4 works with B2B SaaS and technology businesses across the UK, Europe and the US. It runs Google Ads and LinkedIn Ads within a dedicated demand generation service, with SEO, GEO and Webflow sites alongside. Its sectors include AI, HR tech, fintech, legal tech and edtech, and it says clients typically invest £3,000 or more a month in marketing.

4. Fox Agency

Best for: global B2B tech brands that want PPC as part of integrated, brand-led campaigns.

Fox Agency is a B2B tech marketing and PR agency headquartered in London, with offices in Leeds, New York and Denver. Its media and performance team sits alongside PR, creative, content, video and events, which suits large tech, SaaS, fintech, telco and IoT brands running campaigns across many markets. A strong fit if paid search is one part of a bigger brand-and-demand plan rather than a standalone channel.

5. Lever Digital

Best for: B2B, SaaS and fintech companies that want a PPC-first agency.

Lever Digital describes itself as a UK PPC agency, with Google Ads, Microsoft Ads, LinkedIn and Meta at the core and demand generation, lead generation, CRO and AI search visibility alongside. Its focus sectors include B2B, SaaS and fintech. It’s a Google Partner and a finalist at the UK Paid Media Awards 2026.

6. Session Media

Best for: B2B and SaaS companies that want paid media alongside account-based tools.

Session Media is a London-based B2B and SaaS marketing agency and part of the Expandi Group. It runs Google Ads, LinkedIn Ads and Microsoft Ads with B2B ad creative, plus SEO and its own martech, including an IP tracking tool that shows which companies visit your site. It says it has worked with more than 130 brands. A good fit if you want to connect paid media to account-level intent.

7. Blend

Best for: private equity-backed and mid-market B2B companies built around HubSpot.

Blend has offices in Reading and Atlanta and works with mid-market B2B companies, including software, technology and manufacturing businesses. PPC and paid media sit within its marketing and content service, alongside websites, sales enablement and a deep HubSpot practice with multiple HubSpot Impact Awards. The right call if your CRM is HubSpot and you want paid media, the website and the CRM set up by one team.

8. JDR Group

Best for: UK SMEs that want PPC and HubSpot from one long-established partner.

Derby-based JDR Group has managed PPC since 2010 and has been a Google Partner since 2013. Its B2B PPC service covers Google Ads (search, display and YouTube), Microsoft Ads, LinkedIn Ads and remarketing, with a strong focus on SMEs. It’s also a HubSpot Elite partner, which helps if you want ad leads tracked through to sales in the same system.

9. Solvi Digital

Best for: industrial businesses: manufacturers, distributors, engineering and construction firms.

Solvi Digital is a UK agency, with a London address, that focuses on the industrial sector, including manufacturing, engineering, construction, logistics, wholesale and distribution, facilities services, renewables and utilities. It runs PPC, LinkedIn Ads and Meta Ads aimed at qualified enquiries. Sector specialists like this already know your buyers’ jargon, trade terms and long specification cycles.

10. Soap Media

Best for: B2B businesses that want PPC as part of a wider digital partnership.

Soap Media was founded in 2005 and has offices in Manchester and Preston. It runs a dedicated B2B PPC service built around longer, multi-step funnels where the goal is qualified leads rather than an instant sale, alongside SEO, content, social and web development. A sensible choice for B2B firms in the North West that want several services from one agency. It also appears in our list of the 10 best PPC agencies in the UK.

How to choose a B2B PPC agency

B2B PPC succeeds or fails on what the platforms learn from. If Google Ads and LinkedIn only see form fills, they will find you more cheap form fills, many from people who will never buy. A good B2B PPC agency fixes that first.

Whoever you shortlist, ask these questions. Our 12-point checklist for choosing a PPC agency goes deeper.

1. What will they optimise to? Qualified leads, opportunities and revenue, not cost per lead or platform-reported conversions alone.
2. How will your CRM talk to the ad platforms? Ask exactly how they’ll set up offline conversion imports from HubSpot, Salesforce or your CRM, and how often the data flows.
3. How do they handle low search volume? Many B2B keywords have few searches. Ask how they’ll find enough demand without drifting into broad, irrelevant traffic, and how they control AI Max and Performance Max.
4. When do they recommend LinkedIn? It’s powerful for company and job-title targeting, but expensive. A good agency tells you when it’s worth it and when it isn’t.
5. Who runs your account day to day? Meet them, not just the pitch team.
6. How long is the contract, and who owns the accounts? Long minimum terms protect the agency, not you, and your ad accounts and data should stay in your name. A paid PPC audit is a good test of how an agency thinks before you commit.

Frequently asked questions

What does a B2B PPC agency do?

A B2B PPC agency plans and runs paid search and paid social, usually Google Ads, Microsoft Ads and LinkedIn Ads, for businesses that sell to other businesses. The best ones go beyond ads: they connect your CRM to the platforms so campaigns are judged on qualified pipeline and revenue, not just leads.

How much does a B2B PPC agency cost in the UK?

Most UK agencies charge 10% to 20% of monthly ad spend, or a fixed monthly retainer, often with a minimum fee. Full demand generation agencies that also cover content, SEO and ABM usually cost more. Our guide to what PPC management costs in the UK has worked examples by budget.

Is Google Ads or LinkedIn Ads better for B2B?

They do different jobs. Google Ads captures people already searching for what you sell, so it’s usually the best place to start. LinkedIn Ads reaches the right companies and job titles before they search, at a higher cost per click. Most B2B companies start with search and add LinkedIn as results and budget allow.

Should I choose a B2B specialist or a general PPC agency?

A B2B specialist already understands long sales cycles, buying committees and CRM tracking, which shortens the learning curve. A general PPC agency can work well too if it has real B2B experience and sets up offline conversion tracking. Ask for B2B examples either way.

How long does B2B PPC take to work?

You’ll usually see leads within weeks, but judging quality takes longer because B2B deals close over months. Give a new agency at least three months, and judge it on qualified leads and opportunities first, then on revenue as deals close.

In short

The UK’s best B2B PPC agencies range from founder-led paid media specialists to SaaS demand generation teams, HubSpot partners and industrial specialists. Shortlist on fit, your sector, deal size and how much you want one agency to cover, then judge each on what they optimise to, how they connect your CRM to the ad platforms, how they handle low search volume and LinkedIn costs, who runs your account, contract length and whether you keep ownership of your ad accounts.

Selling software specifically? Our guide to the best B2B SaaS marketing agencies in the UK compares paid media, demand generation, organic search and outbound specialists. For London, see the best performance marketing agencies in London, and for LinkedIn specifically, the 10 best LinkedIn Ads agencies in the UK.

Sources

Each agency’s own website, checked for services, sectors and locations. Last checked October 2026.

• Gripped, Gripped
• Team4, Team4
• Fox Agency, Fox Agency
• Lever Digital, Lever Digital
• Session Media, Session Media
• Blend, Blend
• B2B PPC agency, JDR Group
• Solvi Digital, Solvi Digital
• B2B PPC, Soap Media

Want to see if Brightpace is the right fit? Explore our B2B marketing approach or let’s chat about your account.