PPC audits
A fixed-price review of your accounts and tracking, from £195, with a prioritised action plan you keep. See our Google Ads audit and paid media audit.
A PPC consultant, not an account team.
Senior help with Google Ads, Microsoft Ads and paid social, as an audit, ongoing advice or hands-on management.
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In short
Brightpace offers senior PPC consultancy for UK brands, working directly with the founder. We provide fixed-price audits, ongoing strategic support, training and hands-on management of Google Ads, Microsoft Advertising and paid social, judged on sales, qualified leads and profit.
- Best for
- Brands wanting senior help, an independent view or one accountable person
- Includes
- Audits, strategy, training and hands-on management
- Contract
- Fixed-price projects or 30-day rolling
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
A good PPC consultant gives you senior judgement without the overhead of a big agency. You work directly with one experienced person who looks at your accounts, tells you plainly what’s working and what’s wasting money, and either helps your team fix it or does the work themselves.
Plenty of businesses don’t need a full agency. They need someone senior to check the setup, sort out the priorities and give a straight answer on whether the money is well spent. That might be a single audit, a monthly call with your team, or the whole account handled for you.
Who you work withOne senior consultant, start to finish
How you can use usAudit, advice, training or hands-on
CommitmentFixed-price projects or 30-day rolling
Judged onSales, qualified leads and profit
(01) What we run
What a PPC consultant can do for you.
Strategy and second opinions
Budgets, structure, bidding and testing plans for your team, plus an honest view on what your agency or in-house setup is doing well and what it isn’t.
Hands-on management
The same person running your Google Ads and Microsoft Ads every week, on a 30-day rolling contract. See PPC management.
eCommerce PPC
Google Shopping and Performance Max, product feeds and targets set from your margins, for online shops that want profit rather than headline revenue.
Tracking and measurement
Conversion tracking checked and fixed first, then incrementality tests to show what your ads really add.
Training and in-housing
Practical training built around your own accounts, and a structured route if you plan to bring paid media in-house. More on our consultancy.
(02) How we work
Simple from day one.
- 01
A quick chat
Tell us what you’re trying to fix and what a new customer is worth. We’ll say honestly whether you need a consultant, and which kind of help fits.
- 02
Review the accounts
Read-only access to your ad accounts and analytics, so advice is based on your real data rather than general best practice.
- 03
Advise, or do the work
A plan your team can act on, or we make the changes ourselves. Either way, you’ll know what changed, why, and what happened next.
One senior consultant
The same person throughout, with no juniors and no hand-offs.
Advice based on your data
Recommendations come from your accounts, tracking and margins.
A plan you keep
Clear priorities your team can act on, whether or not you continue with us.
Plain-English reporting
What happened, why it happened and what to do next, without the jargon.
Your accounts, your data
Ad accounts, tracking and data always stay in your name.
No long tie-in
Fixed-price projects, or a 30-day rolling contract for ongoing work.
(04) Why a consultant
Senior help, without the layers.
You speak to the person doing the work
No account manager passing messages along. The person who looks at your search terms is the person on the call with you.
No incentive to spend more
If your budget is too high, too low or on the wrong platform, you’ll hear it. An audit doesn’t depend on you staying.
Senior from day one
Your account isn’t a training ground. Perry, Brightpace’s founder, was part of the performance marketing team at Ticketmaster, where on-sales and tight deadlines leave little room for wasted spend. More about us.
Flexible by design
Start with one audit, then add monthly support or management only if it’s useful. Your accounts and data always stay yours.
(05) Measurement
Advice you can check.
A consultant’s advice is only useful if it changes results you can check. We judge PPC on sales, qualified leads and profit, not clicks, impression share or the numbers inside the ad platform.
That starts with tracking you can trust and targets based on what a customer is worth. Where budgets allow, lift tests show what your ads add beyond the customers who would have found you anyway. See how we approach measurement, or sense-check your numbers with our free ROAS calculator.
(06) London & UK
A PPC consultant, wherever you are.
Brightpace is London-based and works remotely, so whether you’re looking for a PPC consultant in London or anywhere else in the UK, the service is the same. We also support brands advertising across several European markets.
Need a team running everything day to day? See our performance marketing agency page or PPC management. Running a small business? See our PPC agency for small businesses page. Comparing options? Read how to choose a PPC agency and our guide to PPC management costs in the UK.
(07) FAQ
PPC consultant questions.
Anything else, ask the person who would run your account.
Ask a question →01What does a PPC consultant do?
A PPC consultant reviews, plans and improves your paid search and paid social advertising. Depending on what you need, that can mean a one-off audit, regular strategic support for your team, training, or running the accounts day to day. You get senior judgement from one person rather than an account team.
02Should I hire a PPC consultant or a PPC agency?
A consultant suits you if you have a team that needs senior guidance, want an independent view of your current agency, or want to deal directly with the person doing the work. A larger agency suits you if you need a big team across many services. Brightpace is founder-led, so you get the direct relationship either way.
03How much does a PPC consultant cost in the UK?
It varies with experience and scope, and most consultants charge a day rate, a monthly fee or a fixed project price. Our audits are fixed-price, from £195. Other consultancy is on a day rate or a fixed price, and hands-on management is a monthly fee, all agreed up front.
04Are you a PPC consultant in London?
Yes. Brightpace is London-based and works remotely with businesses across London and the UK, with calls and reporting online. We can target campaigns as closely as your business needs, down to boroughs and postcodes.
05Do you work as an eCommerce PPC consultant?
Yes. For online shops we look at Google Shopping and Performance Max, product feeds, margins and new customer acquisition, and set targets from what each sale actually earns you rather than from a blended return on ad spend.
06Can you work alongside our current agency?
Yes. We can give an independent review of what your agency is doing, or support your in-house team while the agency runs delivery. We won’t pressure you to switch. Our audit gives you a clear action plan you keep either way.
07What is the difference between a PPC consultant and a PPC specialist?
The terms overlap. A specialist often focuses on hands-on campaign work, while a consultant also advises on strategy, budgets and measurement. We do both, so the same person who recommends a change can make it.
08Do you work with other agencies or offer white-label PPC?
No. We only work directly with brands, so we don’t offer white-label services or subcontract for other agencies.
(08) Next step
Get a straight answer on your PPC. → Tell us what’s going on with your accounts and we’ll tell you honestly what would help. Want a deep-dive first? Start with a paid audit.