Conversion tracking
What’s being counted, whether it’s counted once, and whether the primary conversions are the ones that matter to the business.
A Google Ads audit you can act on.
£195, fixed. A senior review of your account and tracking, with a written plan you keep.
In short
Brightpace runs fixed-price Google Ads audits for UK businesses. A senior specialist reviews your tracking, search terms, match types, bidding and budgets, then gives you a written action plan and a recorded walkthrough call for £195.
- Best for
- Anyone running Google Ads who wants an outside view
- Includes
- Written report, action plan and 45-minute recorded call
- Pricing
- £195, fixed
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
A Google Ads audit is an independent review of your account and its tracking that shows what’s wasting money and what to fix first. Ours costs £195, takes 10 working days and ends with a written action plan and a recorded walkthrough call. You keep the plan whoever runs the account.
We never change anything during an audit, so it’s a safe second opinion if you run Google Ads in-house or want to check how your agency is doing. Free audits can be useful, but they’re usually designed to win a contract. This one is a fixed piece of work you pay for, and the plan is yours either way.
Price£195, fixed
Turnaround10 working days
Who does itOne senior specialist
Your accessRead-only, removable any time
(01) What we run
What we check in your account.
Search terms
The searches your budget actually buys, and which of them bring nothing back.
Match types
How spend splits across broad, phrase and exact, and whether each one is buying the right intent. Google pairs broad match with Smart Bidding, so we also check your conversion data can support it.
Bidding targets
Whether campaigns are optimising towards the right conversion and a target that makes commercial sense.
Structure and budgets
Whether the account structure and budget split put money behind what’s working.
Ads and targeting
Ad copy, assets, locations and settings that quietly affect results.
(02) How we work
Three simple steps.
- 01
Book and confirm scope
Send us a message and we’ll confirm which account to include, then send an invoice, payable upfront by bank transfer.
- 02
We review the account
Once it’s paid and you’ve given us read-only access, the audit takes 10 working days.
- 03
You get the plan
A written report and a recorded walkthrough call. Run the plan yourself, or ask us to.
Tracking check
Conversion tracking and measurement, reviewed before anything else.
Account review
Account structure, targeting and bidding.
Spend review
Search terms, creative and budgets.
Wasted spend, quantified
Wasted spend and quick wins, with amounts attached.
A plan you keep
A written report and a prioritised action plan.
Walkthrough call
A 45-minute recorded call through the findings.
(04) What we fix
What a Google Ads audit often finds.
01The problem
Conversions you can’t trust
What we do
If the wrong action is counted, or the right one is counted twice, every bid and report built on it is off. It’s where we start, and our free tracking checker gives you a quick first look.
02The problem
The wrong bidding target
What we do
Campaigns optimising for the wrong conversion, or for revenue rather than profit, can hit their target and still not help the business.
03The problem
Search terms nobody checks
What we do
Irrelevant searches keep spending until someone adds negatives. We show you which ones, and what they cost.
04The problem
Match types with no evidence behind them
What we do
Broad or phrase match can drift away from what you sell, especially without strong conversion data. Our match type tool helps when you rebuild keyword lists.
(05) From experience
Where I start, and what matters most.
I start every Google Ads audit in the same place: conversion tracking, then search terms, then which match types the money is going through. Those three tell you whether the numbers can be trusted and what the budget is really buying.
Of everything I find, a wrong bidding target tends to change an account the most: campaigns optimising for the wrong conversion, or for revenue rather than profit. It can look fine in the platform until you check it against what the business actually needs.
(06) What next
More than Google Ads?
Prefer to do it yourself? Start with our 12-point Google Ads audit checklist.
Running more than one platform? Our full paid media audit reviews up to three together, including the budget split between them. If you’d like us to run the account afterwards, see Google Ads management or Google Ads for small businesses.
(07) FAQ
Google Ads audit questions.
Anything else, ask the person who would run your account.
Ask a question →01How much does a Google Ads audit cost?
Our Google Ads audit is a fixed £195. Whichever audit you choose, its fee is credited in full against your first month of management if you start with us within 60 days.
02What does a Google Ads audit include?
A review of your conversion tracking, account structure, targeting, bidding, search terms, match types, ads and budgets. You get a written report, a prioritised action plan with wasted spend quantified, and a 45-minute recorded walkthrough call.
03Why pay for a Google Ads audit when others are free?
Free audits can be useful, but they’re usually designed to win a contract. A paid audit is a fixed piece of work with a written plan you keep, whoever runs the account afterwards. To be open about it, the £195 is credited against management if you start with us within 60 days.
04How long does a Google Ads audit take?
Typically 10 working days from the day we receive access, followed by the walkthrough call.
05Is my account too small for an audit?
No. We’ll audit any account that’s running. If it’s new or has little conversion data, some conclusions will be limited, and we’ll tell you that when we confirm the scope.
06What access do you need?
Read-only or standard access to Google Ads and your analytics. We never change anything in your account during an audit, and you can remove access as soon as it’s finished.
07Is broad match always a waste of money?
No. Broad match can work well with Smart Bidding and reliable conversion data. The audit checks what each match type is actually buying, so any change is based on your search terms rather than a blanket rule.
08Can I audit my Google Ads account myself?
Yes. Our 12-point Google Ads audit checklist shows you how. A paid audit adds an outside view from someone with no stake in the current setup.
(08) Next step
Find out what your account is doing. → Tell us about your account and we’ll confirm the scope. The £195 is credited in full against your first month of management if you start with us within 60 days.