01
Audio ads
Spots of up to 30 seconds between songs, with a clickable display banner alongside. Short, spoken, and built around your name and one clear reason to remember it.
Spotify ads agency, built to be heard.
Audio, podcast and video ads on Spotify, judged on the brand searches and sales they add.
0:000:30
Brand search lift+21%
Cost per 1,000 listeners£14▼ 12%
In short
Brightpace is a UK Spotify ads agency. We run audio, podcast and video ads on Spotify through Spotify Ads Manager or programmatically, write scripts built for the ear, and measure what Spotify adds with the Spotify Pixel, brand search and lift tests.
- Best for
- Brands growing awareness with a clear, memorable message
- Includes
- Audio, podcast and video ads, scripts, and Pixel and lift measurement
- Contract
- 30-day rolling, no long tie-ins
- How we work
- AI-native: AI speeds up research, creative testing and reporting, and a senior specialist makes every call.
Brightpace is a UK Spotify ads agency running audio, podcast and video advertising on Spotify for UK brands. We plan and buy through Spotify Ads Manager or programmatically through the Spotify Ad Exchange, run it as part of one plan with your search and social, and judge it on the brand searches, site visits and sales it adds. On 30-day rolling contracts, working directly with the person running your account.
Spotify reaches people when screens are off: commuting, working out, cooking or working. Audio ads play between songs and in podcast breaks, and video and display ads reach people while they browse the app.
Like most awareness channels, it rarely gets the last click, so judging it on click-through rate undersells it. We plan Spotify around what it adds: more people searching for your name, more direct visits and more sales, checked with Spotify’s own measurement and, where budget allows, a geo test.
Where ads showBetween songs, in podcast breaks and in the Spotify app on phones, desktop, smart speakers and TVs
Best forBrands growing awareness with a clear, memorable message and a name worth searching for
FormatsAudio ads with a clickable banner, podcast ads, and video, display and carousel ads
Measured withSpotify Pixel and Conversions API, brand lift, brand search and geo tests
(01) What we run
Spotify advertising, planned to perform.
02
Podcast ads
Ads in podcast breaks across Spotify’s podcast network, targeted by listener or by podcast topic, for brands that suit a longer, more attentive listen.
03
Video and display ads
Video and display formats shown while people browse the app, for products that need to be seen as well as heard.
04
Spotify Ads Manager or programmatic
Self-serve campaigns in Spotify Ads Manager, or programmatic buying through the Spotify Ad Exchange in demand-side platforms such as The Trade Desk or Display & Video 360. See our programmatic advertising.
05
Audiences that fit
Targeting by age, location, interests and listening, music, podcasts or both, plus your own customer lists and site visitors where the buying route allows.
06
Scripts and production
Scripts written for the ear: your name early and again at the end, one message, and a web address that’s easy to say. We brief production or use our AI creative service for video and display.
(02) How we work
How we run Spotify ads.
- 01
Set the goal and the test
What Spotify should add, more brand searches, site visits or sales, and how we’ll measure it before a pound is spent.
- 02
Launch with several scripts
Different hooks and messages from the start, because in audio the script does most of the work.
- 03
Prove it, then scale
Results judged on brand search, direct visits and sales against the test, then budget moved to what works.
Founder-led management
The person you speak to is the person running your account, every day.
Tracking checked first
Conversion tracking reviewed and fixed before we scale a pound of spend.
Live daily dashboard
Updated daily and built around sales, leads and revenue.
Weekly performance analysis
What moved, why, and what we’re doing about it, written without jargon.
Monthly roadmap & calls
Priorities, tests and targets agreed each month, with direct access to the person running your account.
Your accounts, your data
30-day rolling contracts, and your ad accounts and tracking always stay yours.
(04) Measurement
Measuring what Spotify really adds.
Most people who hear an audio ad don’t tap it. They search for you later, or type your web address straight in. So clicks undersell Spotify, while view-through conversions can oversell it, because some of those people would have bought anyway.
We set up the Spotify Pixel with the Conversions API so sales and leads are counted once, watch brand search volume, direct visits and blended results such as MER, and use Spotify’s brand lift or a geo test where budget allows. Read our guide to lift tests.
More on how we measure: measurement & incrementality testing.
(05) Go deeper
Guides, tools and related services.
Based in the United Kingdom, Brightpace runs Spotify Ads for brands in London and across the country, as part of one plan with PPC & paid search, paid social, programmatic and ChatGPT ads. New to the terms? See our performance marketing glossary.
Guides and tools: Top 5 awareness channels, Programmatic advertising, Lift tests guide, AI creative, Incrementality testing.
Other platforms we run: Meta ads agency, TikTok ads agency, LinkedIn ads agency for B2B & SaaS, Google Ads management, Google Shopping & Performance Max agency, Microsoft Ads agency UK, YouTube ads agency UK, or see all paid social.
(06) FAQ
Spotify Ads questions.
Anything else, ask the person who would run your account.
Ask a question →01How much do Spotify ads cost?
You set the budget and Spotify runs an auction. In Spotify Ads Manager the minimum campaign budget is 250 in your local currency, so £250 in the UK, and you control daily or lifetime budgets. Costs per thousand listeners depend on your audience, format and timing. We suggest enough budget to run for several weeks so the effect can be measured. Our management fee is quoted up front.
02What ad formats can you run on Spotify?
Audio ads of up to 30 seconds between songs, with a companion display banner; podcast ads in podcast breaks; and video, display and carousel ads shown while people use the app.
03Should we buy Spotify through Ads Manager or programmatically?
Spotify Ads Manager is quick to set up and suits most budgets. Programmatic buying through the Spotify Ad Exchange, in platforms such as The Trade Desk or Display & Video 360, suits brands already buying programmatic, because Spotify then sits in the same plan, audiences and reporting as your other display, video and connected TV.
04How do you measure Spotify ads?
With the Spotify Pixel and Conversions API for visits and sales, Spotify’s brand lift studies where available, and the numbers that show what audio adds: brand search volume, direct visits and blended sales. For larger budgets we run a geo test, advertising in some regions and not others, to see the difference Spotify makes.
05Do we need a professionally recorded ad?
Not always. A clear script read well often beats a polished but vague one. What matters is saying your name early and again at the end, sticking to one message, and giving a web address that’s easy to say and remember.
06Can you run Spotify alongside our search and social ads?
Yes, and we recommend it. Spotify creates demand that search then captures, so we run them as one plan and judge Spotify on the brand searches and sales it adds across channels, not only on its own reported clicks.
(07) Next step
Make Spotify Ads pay. → Tell us about your accounts and goals and we’ll arrange a conversation. Want a deep-dive first? Start with a paid audit.